If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates.

One simple way to personalize your sales message is to use your prospect’s name. Just check your snail mail and see how often Your Name is used in the sales letters directed to you. There is a reason direct mail companies do this… it works!

It is a common and well known technique in email marketing to personalize the subject line and the body of the message with your prospect’s name. This technique is easy to implement with most list servers, such as AWeber and GetResponse, and results in increased open and response rates when marketing via email. It offers a more personalized experience allowing the sender to connect on a more personal level using what can be a very impersonal “one size fits all” medium.

Personalization and interactivity are not new things on the Internet. In fact, it started very early and has increased rapidly. You can hardly visit a site anymore where they don’t have some sort of feature that is meant to personalize the experience for you.

A more recent example is Web 2.0 such as Blogging, Social Bookmarking, and Social Networking. It is all about making the experience even more personalized for the users.

In the end that personalization is meant to increase that site’s stickiness or improve the delivery of the sales message and ultimately increase the bottom-line profits.

However, there is one area of personalization that some players in Internet Marketing totally miss the boat on when promoting their products… Personalized Sales Letters.

Personalized sales letters can come in many forms. One form is advanced personalization based on a squeeze page form where several data fields are gathered and then used to personalize the resulting sales letter. Another form, which is a much simpler and easier to implement technique, is personalization using the prospect’s name.

Personalizing your sales letters with your prospect’s name, which is easily passed from your list server or a form submission (opt-in, contact, etc), will get you the most bang for your buck compared to trying to implement more complex techniques. You can even take it a step further and personalize other important pages on your sites such as squeeze pages, order pages, thank you pages, and OTO pages.

So, why aren’t more Internet marketers using this technique yet?

They probably just don’t realize the surprising effectiveness of this simple technique or how simple an easy it can be to implement. Regardless, it is effective and will result in increased response rates, conversion rates, and profits.

Don’t get me wrong, there are some big names in Internet Marketing that know this technique works… they just aren’t yelling it from the roof-tops!

Implementing personalization is just like improving your headline, sub-headlines, copywriting, bullet points, testimonials, opt-in process… it is just another tool in your arsenal to plug in your sales process and raise your conversions up as high as possible.

It is simple to decide if this technique is for you by asking yourself just one question…

How much more money will you leave on the table by not personalizing your sales letters?

One of the most popular and cost effective strategy of internet marketing is direct email marketing. With instant feedback from your customers, you are able to frequently monitor your web site’s performance too. If you are into an online business, then your quest for newer forms of internet marketing or advertising grows.

Direct email marketing outsmarts the traditional forms of advertising like the printed newsletter, brochure and pamphlets. It’s simple yet effective form of Internet marketing, reaches out to bulk at the same time.

Use direct marketing post or presale. Utilize this form of Internet marketing to promote products, provide news, and to send confirmations and thank-you notes. If you don’t have time to send the emails yourself, you may choose to use email auto responders. Email auto responders are triggered when an email is sent to you. If you are unavailable, email auto responders can contact the customer for you, providing order confirmations, etc.

Every time you correspond with your clients, prospects, vendors and other key audiences by email, include a convenient way for them to opt-in to your list, giving you their permission to market to them more regularly.

Things you need to follow while you send out a mail for your business or marketing purpose:

A professional signature along with your email: This is a must as it offers a professional look to your email. Include a professional signature at the bottom of your business email, do not forget that, as it’s a vital part of direct email marketing. It usually includes your name, business name, and full web address.

Need to search an affiliate: A signature buddy acts as an affiliate to your internet business. He/she can help you step up your Internet marketing campaign and allow you to reach more customers. Ask someone to include your web address below their own signature every time they send an email. And have a reciprocal link of their web address below your signature too.

E-Newsletter - this should be your next Internet marketing strategy, it is an effective form of email marketing and can be used to promote your products or services.

Send coupons: send complimentary coupons to your customers once in a while.

After sale service: This would be a thank you note, set it in your auto responder, which is a polite way of thanking them after the sale. Read extensively before you venture out your marketing skills.

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