Marketing Consulting Blog

Welcome back! 2006 is almost history so it’s time to consider some resolutions for the New Year. Even if you don’t believe in making New Year’s resolutions, you likely want to improve your business or your professional status right? Sticking with that theme, why not consider the following: Take an objective look at your competitors [...]

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I’m sure many of you have read or heard about the Microsoft blogger “scandal.” If not, click here to read an E-Week piece on it if you wish. To summarize, Microsoft and AMD sent some prominent bloggers a honking Vista based laptops for them to test out. Initially they said the folks receiving the machines [...]

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I engaged in an interesting activity today that shed a little light into why I’ve been so maxed out of late. I worked on a spreadsheet that broke down my hourly activities to quantify where the time goes and whether there are any areas I can reallocate hours elsewhere. Much of this came about because [...]

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I frequently get asked “how can I differentiate my product or service when there are a lot of competitors doing the same things on a similar level?” My initial answer is ‘you just answered your own question within the question.’ That part about “a lot of competitors doing the same things on a similar level” [...]

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Among my circle of friends, we have a running inside joke about our favorite sports teams achieving “sponsorship” from a fictitious company called “Medicore” when they’re average at best. We don’t accept mediocrity (the company name’s obvious origin) very well, and we hate it when some coach, GM, or owner tries to sell us on [...]

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I’m happy to report I’m more or less finished with the Christmas shopping chores for 2006, but I’m rather disappointed in myself again. This was to be THE year I got all of that stuff done in September or October instead of waiting until December to knock it all out. This is probably the 10th [...]

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Michael Wade posted this on his execupundit.com blog, and it’s a very interesting read. Thought I’d share the wealth a little instead of boring everyone with my Christmas shopping thoughts and musings. That’ll have to wait until tomorrow I suppose. Enjoy! ————————————— 1. Unless you’re working in a coal mine, an emergency ward, or their [...]

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