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Entries from May 2007

Customer Service Rule #1: Be Easy to Do Business With

May 30th, 2007 · 1 Comment · Business, Business Strategy, Customer Service

Welcome back! After a lengthy bike ride last Saturday, I had some serious neck/upper back pain. It’s somewhat common for me after longer rides (3+ hours), but I somehow aggravated the injury while I was (of all things) taking a shower the next morning. I figured it was muscle fatigue or a mild strain that [...]

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Is “find a need and fill it” bad marketing advice?

May 30th, 2007 · 1 Comment · Business Strategy, Sales / Marketing

Posted by Michael Cage on Friday, May 18, 2007 Just because marketing advice is repeated often … doesn’t make it true. “Find a need and fill it … that is the key to successfully marketing a business.” – Someone who needs to be slapped around a little bit. Truth is, follow this “find a need [...]

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Whether DNC or RNC, Political Candidates need SEO

May 30th, 2007 · No Comments · Political Campaign, SEO

Another great post over at SEOMoz.org by Scott. This discusses how political candidates need SEO. I couldn’t agree more, and I was contacted by a couple of candidates just before the KY gubernatorial primaries went to the polls. It was too late (one or two months isn’t enough time for a good SEO Campaign in [...]

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How to Market a Website on a Budget

May 30th, 2007 · 2 Comments · SEO

I found this via SEOMoz.org which directed me to the following on SEOish.com by Patrick Sexton. It’s a great article/interview to take into consideration if you’re new to SEO or web marketing. Enjoy! Visit the article here: SEOish.com

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66 Ways to Build Links in 2007

May 22nd, 2007 · No Comments · SEO, link building

I came across this while doing some research for a book I’m writing for a SEO class I am to teach next week and the week after. It’s excellent! 66 Ways to Build Links

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Link Building Step 4

May 12th, 2007 · No Comments · SEO, link building

Step 4: Post Properly Formatted and Relevant Comments A blog lives on its overall popularity. A popular blog tends to have multiple people contributing to the online “conversation,” therefore the blog owner wants people to participate because that means the blog is effective. A blog with few comments either means the content isn’t interesting or [...]

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Branding Trivia

May 7th, 2007 · 3 Comments · Branding

By Derrick Daye on Sam Gale We don’t have extra time, but we’ll always make some for branding trivia… •Coca-Cola was originally green.•Iceland consumes more Coca-Cola per capita than any other nation.•A can of Diet Coke will float in water while a can of regular Coke sinks.•7% of Americans eat McDonalds each day.•Colgate faced a [...]

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