Marketing Consulting Blog

Welcome back! Date: October 25, 2007 Episode Title: Defining Value & ROI Guest: Michael Nick, Author of “ROI Selling” and “Why Johnny Can’t Sell” Expressing value in your sales and marketing messages can be a huge challenge for many organizations. More often than not, our own needs and focus working IN the business vs. ON [...]

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Increasing sales is a goal of just about every single company out there today but far too many don’t know how to grow their sales effectively. My guest 10/18/07, Michael Boylan, author of “Accelerants” and “The Power to Get In,” will share ways you can grow your company as a sales representative, marketer and/or a [...]

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Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read. Since the book [...]

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This Thursday (October 11, 2007) @ 2 PM ET Marcia Yudkin, author of “6 Steps to Free Publicity” will join me on The Bauer Pauer Hauer. Here are some things you’ll learn from the show: What publicity can do for your business. The dos and don’ts of dealing with reporters, producers, and other media folks. [...]

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Author: Chet Holmes First off, this is a fantastic book for anyone involved in the marketing of a business; not just salespeople. Chet Holmes does a great job connecting the strategic aspects of business with the sales and marketing functions to the point it would be hard not to increase revenue if you take action [...]

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Guest: Barry Feig Topic: Hot Button Marketing Radio show number one is in the books, and I feel pretty good about how everything went. At first, I was very nervous but that quickly dissipated and the show took on much more of a telephone conversation that everyone got to listen in on. Thanks to Barry [...]

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