Marketing Consulting Blog

Welcome back! The past two days, I (Roger) have hoarded myself up in a hotel outside of Cincinnati (Florence, KY to be exact). The main reason for the trip was to attend the Social Media Breakfast, but the secondary reason was to get myself out of my own comfort zone to hopefully stimulate some creativity. [...]

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This morning (April 29, 2008), I (Roger) attended a social media breakfast in Cincinnati at the Holiday Inn in Newport that was “headlined” or “emceed” (whatever term you’d prefer to toss in here works for me) by Albert Maruggi. One of the primary reasons I decided to attend was that I’ve listened to Albert’s podcast, [...]

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Yesterday (April 23, 2008), we hosted a very small group to discuss “10 Ways to Increase Sales from Social Media” at Zing’s offices in Louisville. For those that didn’t get the opportunity to attend, here’s a summarization of what all was discussed. We started off the discussion with a quick round robin to see who [...]

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document.write(”); Read this doc on Scribd: Facebook Insider’s Guide to Viral Marketing var scribd_doc = new scribd.Document(2599770, ‘key-1teo9xyzsigryi8kt7yy’); scribd_doc.addParam(‘height’, 500); scribd_doc.addParam(‘width’, 520); scribd_doc.addParam(‘page’, 1); scribd_doc.addParam(‘mode’, ‘list’); scribd_doc.write(‘embedded_flash_2599770_abit9′);

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The SMC of Louisville met last evening (April 15, 2008) at The Fox & Hound. It was a very large group, and everyone seemingly had an excellent time although the actual presentation was hampered a bit by the loud music in the adjoining rooms. That’s no-one’s fault, and it didn’t negatively impact my experience one [...]

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Earlier I was chatting with a buddy of mine who recently switched jobs (again). He has some considerable experience in job searches and switching employment so I’d consider him an authority on this topic. He was wondering why it never fails that as soon as he finds a new job, a slew of offers come [...]

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For the longest time, I’d hear others opine about how much they loved Twitter and how it has enabled them to get to know others relatively quickly, but I’ve been on the outside looking in because I just didn’t “get it.”  I’d curl my lip and say “what’s the point with that service?” or “who [...]

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