Marketing Consulting Blog

Welcome back! The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community.  I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my “following” to [...]

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Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read. Since the book [...]

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Today, I was privy to a sneak peek at the new interface for InfusionSoft that is due to be released very soon (likely in August).  From what I saw during the webinar, I am very impressed. For starters, they’ve really ramped up the response time within the application so that screens refresh very quickly, and [...]

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