Marketing Consulting Blog

Welcome back! Ok, so the SuperBowl is over, and there are a new set of commercials to judge and discuss. Since a 30 second spot during the game costs anywhere between $2.5 to $3 million, advertisers need to bring their “A” game for this once/year event.  The thing I don’t like about SuperBowl ads are [...]

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Recently I filled out a request for information form at BuyerZone.com for outbound telemarketing and direct mail services.  I did this for two reasons: 1) to help the folks who go through the List Samurai program identify potential quality vendors to connect with for their marketing needs and 2) develop a better understanding of the [...]

 

 Buyer Zone Experience [3:12m]: Play Now | Play in Popup | Download

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First off, I’ve been battling a couple of virus & spyware infected computers since last Saturday so I apologize for slacking on the blog posts this week. I plan to get the videos rolling again very soon, and the computer problems appear to be behind me now. I’m debating if I want to relive the [...]

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I (Roger) have been involved with social media for awhile now in various forms (MySpace, Facebook, blogging, LinkedIn, etc.), but I didn’t get consistently involved with Twitter until a month ago or so. Now I’d consider myself a Twitter-holic. Rough Beginnings At first, I just didn’t get Twitter. 140 characters to tell people “what I’m [...]

 

 Twitter as a Traffic Generation Tool? [5:03m]: Play Now | Play in Popup | Download

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The past two days, I (Roger) have hoarded myself up in a hotel outside of Cincinnati (Florence, KY to be exact). The main reason for the trip was to attend the Social Media Breakfast, but the secondary reason was to get myself out of my own comfort zone to hopefully stimulate some creativity. During my [...]

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One of the worst mistakes an advertiser can make is sending mixed messages. I’m always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn’t getting any greater, and we’re overloaded with messages on a day-to-day basis so we weed [...]

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by John Jantsch Media Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix will shift to digital,” said Mich Mathews, senior vice president of [...]

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