Marketing Consulting Blog

Welcome back! Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read. Since [...]

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Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read. Since the book [...]

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Author: Chet Holmes First off, this is a fantastic book for anyone involved in the marketing of a business; not just salespeople. Chet Holmes does a great job connecting the strategic aspects of business with the sales and marketing functions to the point it would be hard not to increase revenue if you take action [...]

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By Michael Wade Success Built to Last: Creating a Life that Matters by Jerry Porras, Stewart Emery, and Mark Thompson mentions plenty of famous names but its main emphasis is on how ordinary people can do extraordinary things.Although some of the book’s findings are predictable (Successful people maintain a high level of passion for their [...]

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This is an intriguing piece that isn’t organized like your typical book. It’s very thought provoking, but it’s not a step-by-step manual or something you can read front to back in a weekend that some may desire. You’re not going to walk away after reading this with a laundry list of things to do that [...]

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