Marketing Consulting Blog

Welcome back! Ever had one of those days where you question whether you’ve made wise business choices lately? Today has been one of those days, but I’m afraid the answers I uncover over the next few weeks aren’t going to be to my liking. I know I violated my own gut instincts with one decision [...]

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If you’ve ever read any strategic or business planning literature, you’ve no doubt come across the acronym SMART for mapping out goals. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. Those are all fine and dandy objectives, but I’m out to propose another side of the coin—DUMB goals. Hear me out for a second! [...]

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Michael Gerber, author of the mega-best sellers “The E-Myth” and “The E-Myth Revisited,” is one of the people I admire and respect and who has had a significant impact on me and my businesses. Although I have listened many times to Gerber’s audio tape about the E-Myth, and have read and reread his book, I [...]

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You will find that the basics and logic of business remain the same, regardless of whether it is an online business or offline. The difference lies in the fact that, to run an online business successfully, you will need to know the fundamentals of any business and have an understanding of the dynamics that drive [...]

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Structuring your business correctly for your needs and tax purposes, is an important step in starting your own business, be it at home or at another location. Here are brief descriptions of the different types of a business structure that will help you in your decision. SOLE PROPRIETORSHIP— A sole proprietor is an individual who [...]

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By Allen Lundy There are all types of people in this world. Everyone of us is unique in one way or another. We all look different, we have different hobbies, likes, dislikes, and most of all we have varied skills and learning abilities. Our uniqueness is what makes each of us special. The ability to [...]

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