Marketing Consulting Blog

Welcome back! This post has been a long time coming, and part of it is my own damn fault. More on that in just a second. For full disclaimer purposes: stop reading this post if you believe you should not pay for someone else’s hard earned knowledge or skills or that everything informational ought to [...]

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Here’s a quick overview video (~8 min) that looks at how much a top organic search ranking may be worth to the real estate professional in terms of traffic and PPC costs. Once you’re done watching the video, share your comments with everyone below. Want to simulate the analysis in the video? Visit http://imoPrinciples.com/report and [...]

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I have more or less finished the core of the Personalization Precept report and have begun to outline the campaign sequences for it.  The official release date is still Friday, August 8, 2008, and I believe this will be a report that direct response marketers are going to want to get their hands on to [...]

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In our ongoing video series that highlights increasing sales for a fictitious technology company, I review the stakeholder meetings in this installment. Brief Recap As I hope you remember, this is a $62.5 million technology company that has experienced a few bumps in the road toward their goal of becoming a $100 million company so [...]

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First off, I’ve been battling a couple of virus & spyware infected computers since last Saturday so I apologize for slacking on the blog posts this week. I plan to get the videos rolling again very soon, and the computer problems appear to be behind me now. I’m debating if I want to relive the [...]

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On April 2, 2008, Zing Sales Solutions gave a presentation to a small group of business executives here in Louisville, KY. You can read about the “Zing Insights Presentation” by clicking on the link. I have attempted to recreate that presentation for you below in video format. Please check it out. Once you’ve viewed the [...]

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If you watched our introductory overview video in which we introduced a fictitious technology company and a project to increase sales for their organization, the following video provides an overview for the next step in our endeavor–outlining keys to success. In our next video, we’ll discuss the conversations with key stakeholders and the impact each [...]

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