Marketing Consulting Blog

Welcome back!The group I have been partnering with has been working with a local (Louisville, KY) franchisor to help with their marketing efforts. We’ve met with the franchisor four or five times, and we seem to struggle with getting our arms around everything his franchise needs from a marketing aspect. They need a [...]

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During my solo afternoon bike ride before the rain hit, I was doing some thinking about the core competencies of my firm and what I could boil it down to in the simplest of terms. After some internal back and forth, I came up with “lead generation” is what everything falls back to. [...]

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