Marketing Consulting Blog

Welcome back! Interesting post found on Logic+Emotion: Agile Creativity. As an unsolicited side note: I believe Dave Armano maintains a great blog. Enjoy!

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Another find on Seth Godin’s Blog: The Cycle of Choice. Seth points out an interesting phenomenon where a leader is “discovered” then suddenly disappears when the competition figures it out to present a better alternative and what happens because of that. Lesson to be learned: even if you’re on the right track and have something [...]

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We all have a common set of expectations from certain industries we do business with that we won’t compromise if those expectations aren’t met. We expect to hear a dial tone when we pick up the telephone when no one else is using it. We expect our cars to start in the morning when we [...]

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