Marketing Consulting Blog

Welcome back! Do just enough to get by. Half-ass it! Be average and blend in. Make sure no one notices especially those you view as important. Shun responsibility. Don’t be useful to others unless you absolutely must. Stay in the middle of the pack. Avoid the front and back at all costs. Don’t be fast [...]

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Since I’m preparing to head out of town shortly and haven’t posted in a couple of days, I figured I’d share the interesting things I’ve been reading today. Companies making the news today:1) Wal-Mart: Would you like some glass mixed in with your trail mix? Yet another reason NOT to shop at Wal-Mart. As if [...]

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I’m happy to report I’m more or less finished with the Christmas shopping chores for 2006, but I’m rather disappointed in myself again. This was to be THE year I got all of that stuff done in September or October instead of waiting until December to knock it all out. This is probably the 10th [...]

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I began thinking about our free one-month offer of services last night and wondered internally “how is our free offer different from everyone else’s?” For starters, our free month is 95% free (you have to invest human time resources and share relevant contact information to make it successful). If a potential client calls us up [...]

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If you’ve visited this blog before, you probably saw my post on the seminar Seth Godin gave here last week in Louisville. If you haven’t, please check it out as it will make this post more sensible to you. In short, Seth made a statement that we’re mostly a society receiving “average goods for average [...]

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Most people who know the least bit about me know I’m a huge University of Louisville athletics fan, and I’m also an avid cyclist. I’ve been a season ticket holder for UofL football and basketball for over ten years, and I’ve been involved in organized cycling for seven plus years. It is through these two [...]

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