Marketing Consulting Blog

Welcome back! In our ongoing video series that highlights increasing sales for a fictitious technology company, I review the stakeholder meetings in this installment. Brief Recap As I hope you remember, this is a $62.5 million technology company that has experienced a few bumps in the road toward their goal of becoming a $100 million [...]

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On April 2, 2008, Zing Sales Solutions gave a presentation to a small group of business executives here in Louisville, KY. You can read about the “Zing Insights Presentation” by clicking on the link. I have attempted to recreate that presentation for you below in video format. Please check it out. Once you’ve viewed the [...]

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In the video below, I outline a fictitious technology company that generated $62.5 million in 2007. The company is experiencing some growth pains however, and I have outlined five potential solutions to help them address their revenue growth obstacles. Take a peek at the video then share your comments below. Does the video hit home [...]

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Recently, Zing Sales Solutions gave an overview presentation on social media for businesses here in Louisville and how social media can be leveraged to increase awareness and (ultimately) sales. I (Roger) recreated that presentation to share with the on-line universe here. Below you will see the video presentation reincarnated. The video is roughly 31 minutes, [...]

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By Garr “Don’t make a speech,” says Paul Arden, “put on a show.” Paul Arden is author of It’s Not How Good You Are, Its How Good You Want to Be. Arden’s little book is not long on expanded content, but it’s a very visual book and for most who read it, it’s quite inspirational [...]

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Michael Wade at Execupundit.com shared this earlier:———————————-If you make presentations you may, on rare occasion, encounter a heckler. I say “rare” because most audiences are friendly and would-be hecklers quickly sense that acting out their hostility will score few points. With that in mind, here are some time-tested tips from an old, scarred, veteran on [...]

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Fast Company talks with Ruth Sherman, a leading communications consultant and author of “Get Them To See It Your Way, Right Away: How To Persuade Anyone of Anything,” about business communications strategies. A quick rundown (not all 10):1. Prepare! 10:1 hourly ratio of prep time to presentation time is a good guideline.2. Know Your Audience–what [...]

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