In our ongoing video series that highlights increasing sales for a fictitious technology company, I review the stakeholder meetings in this installment.

Brief Recap

As I hope you remember, this is a $62.5 million technology company that has experienced a few bumps in the road toward their goal of becoming a $100 million company so we’re setting out to help them get back on the growth track. A lot of the pains uncovered in this fictitious example are not uncommon for businesses in any sector so I hope you’ll take a look at this video in addition to the others produced thus far. Below today’s video are links to the others just in case you wish to review and/or catch up. Enjoy!

Previous Videos in this Series

5 Ways Enterprises Can Increase Sales

Keys to Success in Growing Technology Sector Sales

On April 2, 2008, Zing Sales Solutions gave a presentation to a small group of business executives here in Louisville, KY. You can read about the “Zing Insights Presentation” by clicking on the link. I have attempted to recreate that presentation for you below in video format. Please check it out.

Once you’ve viewed the video, what are your initial thoughts? Did the video inspire you to look at your current selling methodologies? Are you selling into the customer buying cycle today? Let us hear from you by sharing your feedback below.

In the video below, I outline a fictitious technology company that generated $62.5 million in 2007. The company is experiencing some growth pains however, and I have outlined five potential solutions to help them address their revenue growth obstacles. Take a peek at the video then share your comments below. Does the video hit home for you? Are you experiencing anything similar with your firm?

Talk to me, talk to me . . .

Recently, Zing Sales Solutions gave an overview presentation on social media for businesses here in Louisville and how social media can be leveraged to increase awareness and (ultimately) sales.

I (Roger) recreated that presentation to share with the on-line universe here. Below you will see the video presentation reincarnated. The video is roughly 31 minutes, and your feedback is welcomed.

By Garr

“Don’t make a speech,” says Paul Arden, “put on a show.” Paul Arden is author of It’s Not How Good You Are, Its How Good You Want to Be. Arden’s little book is not long on expanded content, but it’s a very visual book and for most who read it, it’s quite inspirational and even provocative as well. There are definitely good nuggets of wisdom inside. The images in the book may even give you some ideas for combining text with images. The author’s background is in advertising so creatives and marketing people, etc. may find the book especially worthwhile. Here’s what Arden says about presentations on page 68 of the 127-page book:

“When we go to see a lecture, we generally go to see the speaker not to hear what they have to say. We know what they have to say. That’s why we go see them.

How many speeches have you heard? How many of them can you remember?

Words, words, words.

In a song, we remember firstly the melody and then we learn the words.

In stead of giving people the benefit of your wit and wisdom (words), try painting them a picture. The more strikingly visual your presentation is, the more people will remember it.

And more importantly, they will remember you.”

— Paul Arden

Arden goes on to say that “…even a Financial Director’s speech does not have to be boring.”

Words are important, of course. And good and appropriate content is crucial. But these are rarely sufficient. Especially today. We should be continually asking ourselves how we can “think different” and do things differently, even when asked to do a presentation. Given the chance, why not be remarkable?

Your story with narration, text, and images
This video presentation was released last month and is generating a lot of buzz on the net. You can see the lower-rez version on YouTube below, or download the video in high resolution in various formats here on the Master Plan website. This may give you some ideas for combining your own (verbal) storytelling with text and images. Like any 2-3 minute presentation, the “whole story” can not be told here. This “Master Plan” presentation leaves you with more questions than answers, which I am guessing was the point. I can imagine a presenter showing this video first and then beginning a longer presentation and discussion that goes deeper.