Preview Archives

11/29 Radio Show Preview: Rand Fishkin

Wednesday, November 28th, 2007 at 1:29 am  
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This Thursday, Rand Fishkin, CEO of SEOmoz.org, will be my guest on the Bauer Pauer Hauer.

As most of you already know, search engine optimization is one of the hottest marketing techniques out there today. Whereas old school advertising and interruptive marketing methodologies blast out a message in hopes that someone receives it and eventually takes action, SEO helps you strategically go where you anticipate your desired target audience to be in order to market to them in a fashion that suits THEM best.

Wouldn’t it be neat if we could dictate when and how we wanted to be marketed to? Well, SEO is one way to achieve that.

Obviously since my firm helps clients achieve higher rankings in Google, Yahoo, and MSN via search engine optimization, having today’s guest on the show is quite an honor since he is one of the “rock stars” of this particular industry.

Rand Fishkin is founder and CEO of SEOmoz.org, a search engine optimization organization and online community which is a Seattle-based SEO company that serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.

SEOmoz’s vast community comprises more than 30,000 registered users interested in the search marketing field.

I hope you’ll join Rand and me this Thursday at 2 PM ET for another edition of “The Bauer Pauer Hauer” on VoiceAmerica.com.

Radio Show Preview: Value Definition & ROI

Thursday, October 25th, 2007 at 3:26 am  
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Date: October 25, 2007

Episode Title: Defining Value & ROI

Guest: Michael Nick, Author of “ROI Selling” and “Why Johnny Can’t Sell”

Expressing value in your sales and marketing messages can be a huge challenge for many organizations. More often than not, our own needs and focus working IN the business vs. ON the business overwhelms us to spread messages that are self serving and not customer centric. My guest, Michael Nick, will talk about ways you can express true customer value in your messages in an objective manner to better serve your customers.

During the show, you will learn such things as:

  • Establishing measurable goals
  • Developing “why buy” calls to action
  • The 5 rules for creating effective business issue statements
  • Crafting realistic ROI metrics
  • Discovering true customer needs and attaching a value to those needs


You don’t want to miss this show! Tune in Thursday at 2 PM ET (11 AM PT) for another power packed marketing hour on “The Bauer Pauer Hauer.”

Radio Show Preview: Accelerating the Sales Process

Thursday, October 18th, 2007 at 1:11 am  
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Increasing sales is a goal of just about every single company out there today but far too many don’t know how to grow their sales effectively.

My guest 10/18/07, Michael Boylan, author of “Accelerants” and “The Power to Get In,” will share ways you can grow your company as a sales representative, marketer and/or a business owner including how to:

  • Target new revenue opportunities more efficiently and effectively
  • Compress and make more efficient your existing sales process
  • Craft stronger, more persuasive value propositions that create urgency to act
  • Identify and gain access to the real decision makers faster and more effectively
  • More accurately assess and scope the likelihood of each opportunity’s probability to close earlier in your courting process
  • Compress closing cycles and reduce your cost of sales by up to 25 percent

To join us for the show live @ 2 PM ET (11 AM PT), please visit The Bauer Pauer Hauer. If you’d like to call in and ask a question, the number is 866-472-5790. To have a question answered (on or off air), please e-mail radio@smbconsultinginc.com, and I will see to it you get your question(s) answered.

Radio Show Preview: Free Publicity Tips

Tuesday, October 9th, 2007 at 8:51 pm  
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This Thursday (October 11, 2007) @ 2 PM ET Marcia Yudkin, author of “6 Steps to Free Publicity” will join me on The Bauer Pauer Hauer.

Here are some things you’ll learn from the show:

  • What publicity can do for your business.
  • The dos and don’ts of dealing with reporters, producers, and other media folks.
  • How to spread your message in an objective manner.
  • How to increase traffic to your website.
  • Establishing credibility and “expert” status with your target audience.

I hope you’ll carve out an hour to join me Thursday @ 2 PM ET (11 AM PT) for another power packed marketing hour. If you’d like to ask Marcia or me a question, please e-mail radio@smbconsultinginc.com, and we’ll get you an answer as soon as possible.

To access the show, visit VoiceAmerica Business or The Bauer Pauer Hauer.