Sales / Marketing Archives

Southern Social Media – 10/20/09

Wes and I just completed today’s installment of “Southern Social Media” to which you can listen in on below to the podcast.

Among the topics of discussion:

  1. Getting help with social media marketing if you’re just starting out (consider http://smNinja.com and http://TwitterTrafficTornado.com)
  2. Building a relevant following from scratch
  3. RSS Feeds (pros & cons)
  4. Waiting until it’s too late to start marketing & using social media
  5. How hobbyists are the most frequent bloggers yet use social media to drive traffic to their blogs
  6. Your sales process and how it aligns with your prospects’ buying process
  7. Twitter Local
  8. Twitter Grader (Twitter.Grader.com)
  9. Live Webinar today at 4 PM ET / 1 PM PT (http://XiosoftPresenter.com/?eventid=9580503)

There is a workbook to go along with today’s webinar that you can download here:

Social Media Webinar Workbook

Please join us later on for the live webinar at 4 PM ET . . . again, the link to get straight in is:

http://XiosoftPresenter.com/?eventid=9580503

Talk to you at 4 PM ET!

October 15, 2009 @ 4 PM ET / 1 PM PT, Wes Schaeffer (a.k.a. “The Sales Whisperer”) and I will be hosting a live 1 hour webinar on social media marketing that focuses on why only 5% of marketers make any money with social media.  Join us to find out how you can become one of the “elite” that uses social media profitably.

The cost is $0 so you really have little standing in your way of joining us.

Here are the details of the event:

Date: 10/15/2009

Time: 4 PM ET/1 PM PT

Cost: $0

Hosts: Roger Bauer & Wes Schaeffer

Dial-in number: (213) 286-1202

Pin Code: 860-598-122

Meeting Code: 860-598-122

Website Address: https://www2.gotomeeting.com/join/860598122

It is recommended that you use your microphone and speakers (VoIP) – a headset is recommended. Or, call in using your telephone.

I have also created a workbook to go along with the webinar.  Please print it out immediately so you don’t forget and you can follow along as we progress through the webinar. Download the workbook here: Social Media Webinar Workbook

You’ll get the answers to all of the questions outlined along with the fill in the blank sections.

Among the things you’ll discover:

  • The 7 reasons why only 5% of marketers make money with social media.
  • The 5 most common social media marketing strategy mistakes.
  • The most frequent thoughts small business owners and entrepreneurs have as they begin to implement social media into their marketing mix.
  • The 5 most common misconceptions of social media.
  • How YOU can monetize social media.
  • A handful of metrics you can measure and monitor for social media marketing.
  • The 7 most common mistakes of social media marketing.
  • The “Big 5″ social media properties you must be a part of for sustained success.
  • What you need to do to get started right now with social media marketing.
  • Plus much, much more . . .

Here’s to seeing you on the webinar Thursday, October 15, 2009 @ 4 PM ET!

Making Good Money in Bad Times Teleseminar Replay

Earlier today Wes Schaeffer (aka “The Sales Whisperer) and I got together on a live teleseminar to discuss “Making Good Money in Bad Times.” If you missed out on the teleseminar, shame on you! The good news is there is a replay available below so take about an hour and listen in as Wes and I share some good stuff on increasing your productivity and improving your results.

New Marketing Websites = Free Resources for You

I’ve been cranking out new websites at a pace of about 1 every other day for the last week or so.  All of them are lead generation sites, but they offer high quality resources in exchange for contact information. If you or anyone you know might be interested in the free information offered at each of the following sites, please spread the word.  If you have any comments on the sites (they all use the same layout and basic template), please let me know.

Here’s a rundown of the sites and what each offers (for free) in exchange for your contact information:

  1. SEOPrecept.com – Introductory search engine optimization education and information
  2. PersonalizationPrecept.com – A look into personalized direct marketing complete with stats, graphs, charts, and insight to help you craft better marketing campaigns.
  3. Infusion.SMBConsultingInc.com – 9 Building Blocks to Double Sales report written by InfusionSoft president Clate Mask.  Very good read with quality information.
  4. SMB-SEO.com – An inside look at real estate marketing through search engine optimization (SEO).  The top 30 markets in terms of real estate search volume are examined along with a couple of case studies.
  5. SEOComparisonGuide.com – A pricing comparison of 50 of the top SEO firms across the globe complete with links to each firm’s website.  A must have for anyone in the budgeting process for SEO or wanting to make sure they aren’t getting ripped off by their current SEO firm.

So there you have 5 fairly new resources that should help you with your marketing endeavors moving forward.  I personally wrote each report with the exception of the “9 Building Blocks to Double Sales” so I eageraly welcome your feedback, comments, and suggestions on any of this.

Personalization Precept Update

I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008).  If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things:

  • Reduce costs on future direct marketing campaigns by knowing which methodologies generate the highest response rates based on the initiative. (pages 7-10)
  • Improve open rates by learning which days are the most popular for opening e-mail. (page13)
  • Understand when to use a prospect or house list most effectively. (pages 14-15)
  • Increase revenue through personalization techniques designed to break through the clutter and get your message noticed. (page 22)
  • Boost direct mail response rates by as much as 1000% through this technique. (page 25)
  • Review 7 case studies of companies achieving tremendous results with personalized direct response marketing. (page 27)

I am getting ready to send pre-release copies out of the report to get some feedback before releasing it to the public.  If you’d like to get in on the report before it’s officially released, follow me on Twitter (http://twitter.com/rogerbauer), and I’ll post a link to the report later this evening or sometime tomorrow to check out what’s been done thus far.  It’s a jam packed report with statistics, case studies, and examples of successful personalized direct response marketing campaigns.

 Page 2 of 12 « 1  2  3  4  5 » ...  Last »