Marketing Consulting Blog

Welcome back! Earlier today Wes Schaeffer (aka “The Sales Whisperer) and I got together on a live teleseminar to discuss “Making Good Money in Bad Times.” If you missed out on the teleseminar, shame on you! The good news is there is a replay available below so take about an hour and listen in as [...]

 

 Making Good Money in Bad Times [65:24m]: Play Now | Play in Popup | Download

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I’ve been cranking out new websites at a pace of about 1 every other day for the last week or so.  All of them are lead generation sites, but they offer high quality resources in exchange for contact information. If you or anyone you know might be interested in the free information offered at each [...]

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I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008).  If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things: Reduce costs on future direct [...]

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The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community.  I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my “following” to gain valuable [...]

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Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read. Since the book [...]

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Earlier I was chatting with a buddy of mine who recently switched jobs (again). He has some considerable experience in job searches and switching employment so I’d consider him an authority on this topic. He was wondering why it never fails that as soon as he finds a new job, a slew of offers come [...]

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Increasing sales is a goal of just about every single company out there today but far too many don’t know how to grow their sales effectively. My guest 10/18/07, Michael Boylan, author of “Accelerants” and “The Power to Get In,” will share ways you can grow your company as a sales representative, marketer and/or a [...]

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