Marketing Consulting Blog

Welcome back! In our ongoing video series that highlights increasing sales for a fictitious technology company, I review the stakeholder meetings in this installment. Brief Recap As I hope you remember, this is a $62.5 million technology company that has experienced a few bumps in the road toward their goal of becoming a $100 million [...]

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On April 2, 2008, Zing Sales Solutions gave a presentation to a small group of business executives here in Louisville, KY. You can read about the “Zing Insights Presentation” by clicking on the link. I have attempted to recreate that presentation for you below in video format. Please check it out. Once you’ve viewed the [...]

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If you watched our introductory overview video in which we introduced a fictitious technology company and a project to increase sales for their organization, the following video provides an overview for the next step in our endeavor–outlining keys to success. In our next video, we’ll discuss the conversations with key stakeholders and the impact each [...]

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We are considering hosting a weekly sales & marketing development webinar aimed at small businesses interested in growing their businesses rapidly.  The course would last 8-12 weeks depending upon content and feedback.  Two questions: Would this be of interest to you? What days and times would work best for you? Thanks in advance for your [...]

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In the video below, I outline a fictitious technology company that generated $62.5 million in 2007. The company is experiencing some growth pains however, and I have outlined five potential solutions to help them address their revenue growth obstacles. Take a peek at the video then share your comments below. Does the video hit home [...]

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For those of you that either don’t care to watch the video or don’t have the time, here are the presentation slides from that which (I hope) are somewhat self explanatory. If they are not, please comment below and let me know. 10 Ways to Increase Revenue Social Media – Upload a doc Read this [...]

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Recently, Zing Sales Solutions gave an overview presentation on social media for businesses here in Louisville and how social media can be leveraged to increase awareness and (ultimately) sales. I (Roger) recreated that presentation to share with the on-line universe here. Below you will see the video presentation reincarnated. The video is roughly 31 minutes, [...]

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