Marketing Consulting Blog

Welcome back! I’ve been cranking out new websites at a pace of about 1 every other day for the last week or so.  All of them are lead generation sites, but they offer high quality resources in exchange for contact information. If you or anyone you know might be interested in the free information offered [...]

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I have more or less finished the core of the Personalization Precept report and have begun to outline the campaign sequences for it.  The official release date is still Friday, August 8, 2008, and I believe this will be a report that direct response marketers are going to want to get their hands on to [...]

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I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008).  If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things: Reduce costs on future direct [...]

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The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community.  I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my “following” to gain valuable [...]

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Hey Everyone–just a quick update on things going on at this end. The radio contract is signed, sealed, and delivered so that will officially begin Thursday, October 4, 2007 at 2 PM ET (11 AM PT) on VoiceAmerica.com’s Business Channel. Eight guests have confirmed already for the show, and it should be a power packed [...]

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As some of you know, and just as many may not, I have been asked to host a weekly one hour marketing radio show on Voice America’s business channel starting in early October. As of this e-mail, I am 99.9% sure this will happen, and I already have six guests that have agreed to do [...]

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During my solo afternoon bike ride before the rain hit, I was doing some thinking about the core competencies of my firm and what I could boil it down to in the simplest of terms. After some internal back and forth, I came up with “lead generation” is what everything falls back to. Search optimization [...]

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