This is a shorter rendition of Southern Social Media due to “time constraints” and scheduling conflicts, but that doesn’t mean it isn’t packed with some good info and a few jokes. 

Amongst the topics:

• How 1 company leveraged Twitter to grow their customer base by 840% in a year
• Why strategy is so important to your social media campaigns (we sound like a broken record on this, but it’s that important!)
• Social Media Mondays
• List Samurai update (it’s likely going to have more like 20 videos instead of just 13)
• Facebook 20.1 tips

After a couple of days away, Wes and I are back at it with Southern Social Media today.  Both of us had scheduling conflicts the past few days that kept us from getting on the horn together, and you know how Wes gets territorial if I venture out and do a solo program. 

Amongst today’s topics:

• 3 Top Reasons Why Social Media is Still a Tough Sell
• Social Media Consultants . . . how to find one to help you & kick the project off successfully
• Finding someone within your organization to become your social media “czar”
• How Do We Manage the Adoption of Social Media?
• Will Social Media Kill Trade Publications?
• The future of print & trade publications
• Southern definitions of “appear” and “attacks”
• Monitoring tools for social media
• The likely direction of social media monitoring

If you haven’t already done so, join in the replay of “Why Only 5% of Marketers Make Money With Social Media – How You Can Become One of the Elite” by visiting http://MarketingVirtualSeminar.com and sharing your first name and email address (it’s free!)

Wes is a bit under the weather as the flu begins to sweep through his family. We just completed another Southern Social Media that focused on:

• Ford’s use of social media and how they have benefited from it
• How Ford measures its social media campaigns
• The BlogHer event that Ford recently did and the impact of it (some eye opening results)
• Develop your social media strategy before you select and implement the tools & tactics
• How to measure a social media campaign
• Ways to Educate using social media
• Creating a quality lead magnet regardless of where you believe you reside within your industry or market
• The southern definition of “seed”
• The southern definition of “atom”
• I (Roger) accidentally let the southern definition of “newd” slip out a day early (oops!)
• Louisville basketball

Today, Wes and I talked about:

• Social media marketing strategies
• 5 Cross Platform Uses for Social Media
• Why you need to hire someone to help you with social media
• How to properly make money off of social media
• Why you need to focus on lead generation at all times
• How to make money off of affiliate products the “right way”
• The misnomer of “it’s all free” with social media
• Why the redneck drove his truck off the cliff
• The southern definition of “preference” (a classic courtesy a Kentucky fan calling into a radio show today)