Real Estate Archives

How to Diversify Your Busines With Loan Mods

Find How This Realtor Modified 7 of His Own Mortgages The reason I have included a loan modification interview on House Blogger is because many Realtors and Mortgage Pros could use some help on their own mortgage. I like Mike…

Real Estate Marketing – SEO's potential value

Here’s a quick overview video (~8 min) that looks at how much a top organic search ranking may be worth to the real estate professional in terms of traffic and PPC costs.

Once you’re done watching the video, share your comments with everyone below.

Want to simulate the analysis in the video? Visit http://imoPrinciples.com/report and download the report (no registration required) and the spreadsheet files.

Also–if you’re ready to attack SEO and Social Media Marketing, visit http://remoPrinciples.com and order my eBook for just $67. IF you get started now and dedicate about an hour per day to this stuff, you’ll be glad you did 3 months from now.

The Rescue/Bailout Explained

This is the rescue package explained by our nations top economists:

Obamas Propaganda Machine?

ObamawithblackberryPresident elect Obama has been heralded before on HouseBlogger for his net savvy ability to get the grassroots to come out and vote. Now, politics is always a polarizing issue so please put away any bias you may have and please come with me as we appreciate his marketing ability. Because thats really what matters is the marketing and how we can mimmick superior online marketing of others for our purposes.

Obama took his original website and changed it to http://change.gov in an attempt to keep the buzz happening. The site recently released a new application that to me kind of shows the limits and also the manipulations that are possible with social media.

The newer system is a Digg.com like system whereby visitors can vote and deny commentary.  I will let Politico.com explain what has happened:

President-elect Barack Obama’s Transition today launched "Open for Questions," a Digg-style feature allowing citizens to submit questions, and to vote on one another’s questions, bringing favored inquiries to the top of the list.

It was suggested when it launched that the tool would bring uncomfortable questions to the fore, but the results so far are the opposite: Obama’s supporters appear to be using — and abusing — a tool allowing them to "flag" questions as "inappropriate" to remove all questions mentioning Illinois Governor Rod Blagojevich from the main pages of Obama’s website.

The Blagojevich questions — many of them polite and reasonable — can be found only by searching words in them, like "Blagojevich," which produces 35 questions missing from the main page of the site.

"Given the current corruption charges involving Blagojevich, will ‘serious’ campaign finance reform that takes money completely out of politics through publicly funded elections be a priority in the first term?" asked Metteyya of Santa Cruz, California.

"This submission was removed because people believe it is inappropriate," reads the text underneath it….

…. Community reporting systems like this are often vulnerable to abuse from committed partisans — YouTube has wrestled with a parallel problem — and the only solution is conscious efforts to remedy it.

Some call user generated content and the new media the Democratization of the web. Maybe, but it also can be a giant propaganda machine. Intended or otherwise.

Other interesting articles:
The Webs Influence and Social Web: A New Thing?
Pat Kitano on Social Media Podcast
Social Distortion
Interview With a Social Media Pioneer
Twitter
The Obfuscation of the truth…….& The Orgy of Free:The CIA owns part of Facebook?

The following was inspired by an email thread that went back and forth
between myself and the President of a Web Design House. the project
mentioned is  in the very beginning stages of an SEO project that we
are fulfilling for one of their clients.I thought you might find this
of interest…..

At the start of a project brand increases because of linking. Often times a client thinks that this was built in, when in fact some of it may have been but Google does not necessarily care about your brand. They care about mentions and citations of your brand. Google cares only what
links to the references of your brand across the web on your site or
not. As your links increase to your pages of your site, your brand
references (keywords) within your analytics should go up.

So what you get last month in your original, pre-seo campaign "brand traffic" spreads out to larger
derivatives of that word and more searches as it gets links to the
pages with brand words. And links that carry those
branded words in the anchor text increase. In the case of brand it
usually is not very competitive if at all, so a few links can really
get the brand out there.


Reputation Management

This by the way is what reputation management is about. One can easily
steal your brand by creating pages about your company on many web pages. It can even be done anonymously on free sites. Its easy to do because
there is 0 competition for it until someone actually does it.

The idea being that you can get crowded out totally or partially from the SERPS (search positions) for your own name!Thats why it is important for companies to do more socially and thru
syndicates to populate the web with references to their brand.

By the way we often will get an agent site to come up higher in the
SERPS than a broker site online (if the broker is not our client). Its
very easy if the broker isn’t working for in bound links.

This reputation thing is not as bad as it is hyped up to be yet. I have seen few attempts by malcontents but not done very well. But I do
think it will be a major problem down the road not just in the real
estate business. But I see this playing out in how news and politics
can be perceived.

For a glimpse of the future and managing reputation and perceptions,
study how the Obama and McCain campaigns have run their online
marketing for the past election.
Election Special: Whatever You Do, Do Not Vote For This Candidate
Even McCain used online Video masterfully. Obama used the web better than any one politician or business yet.

Confessing Your Sins Will Get You Traffic!


A site can be SEOd all day long, but if it does not have links it does
not fully or even in some cases partially exist to Google. On many
templated real estate sites there is not much one can do as far as
onpage optimization.

So how does one get high rankings?

Links. Links make up for the sins of the site. They are the absolution from the priest called Google.

So right now a month into the project what we see is a start of a wider
span of brand words. And even a small start at seeing real estate
search words giving traffic.

We can do that by comparing the search strings from last month before
the SEO launch to now. This month is almost double brand based visits.
(names changed to keep the client private)
The list is longer (width) and many words are getting more visits compared to last month.
ie. TOTAL BRAND visits  are double last month
27         century 21 franchise name
26         url.com
19         century 21 franchise name realty
14         franchise name
6           century franchise name
6           www.franchise name.com
4           city century 21
4           century 21 in state
etc…..

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