Marketing Consulting Blog

Welcome back! Reporters are complaining that news organizations are burning them out by making them use more and different types of technology to tell their stories, journalists said at a National Press Club Forum this week.  Journalists charge there is little evidence that new technology is bringing in enough revenue to save jobs and support [...]

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Having commercial quality video that represents your business is a valuable animated brochure. Much like a traditional website the highly produced video is useful, but not nearly as much as the more scrappy on the fly production. Much like what a blog is about. Because of its conversational nature, Web 2.0 demands speed and consistency.Some [...]

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On Tuesday, July 14, 2008 the Social Media Club of Louisville met at the Water Tower on Zorn Avenue.  The meeting was well attended and a welcome change of scenery from some of the louder atmospheres of the early days. A very interesting presentation was given by Jake McKee, formerly of Lego.  Much of what [...]

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Due to some personal family issues and scheduling conflicts, I was not able to attend the Louisville Social Media Club event last night which really is a bummer for me because I enjoy sharing the experiences at these events. Due to that, I can’t provide a similar review to last time or the time before [...]

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I (Roger) have been involved with social media for awhile now in various forms (MySpace, Facebook, blogging, LinkedIn, etc.), but I didn’t get consistently involved with Twitter until a month ago or so. Now I’d consider myself a Twitter-holic. Rough Beginnings At first, I just didn’t get Twitter. 140 characters to tell people “what I’m [...]

 

 Twitter as a Traffic Generation Tool? [5:03m]: Play Now | Play in Popup | Download

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The SMC of Louisville met last evening (April 15, 2008) at The Fox & Hound. It was a very large group, and everyone seemingly had an excellent time although the actual presentation was hampered a bit by the loud music in the adjoining rooms. That’s no-one’s fault, and it didn’t negatively impact my experience one [...]

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I (Roger) attended my first Social Media Club of Louisville event last night hosted at C-Net’s office here in the ‘Ville.  I had a good time and enjoyed meeting Joe, Lenny, Chris, Jason Falls, Jeremiah, and chatting with Rob and Todd (who I already knew ahead of time).  Thanks to Jason for bringing beer for [...]

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