Company News Archives

Live SEO & Social Media Marketing Training in Louisville April 16-17

Wednesday, April 1st, 2009 at 3:24 pm  
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I will be giving an Internet Marketing Optimization training class at The McConnell Technology Center on April 16-17 that is open to the public for a small registration fee.  Training similar to this can cost anywhere from $1,500 – 2,999 so you can save quite a bit by attending the local course.

The class will run from 9 AM to 4 PM each day and will include lunch and multiple text books along with everything you need to get up to speed on Internet Marketing including SEO, Social Media Marketing, building a list, using auto-responders, and how to increase sales through online channels. You’ll also gain full access to my 26 week Internet Marketing Optimization Course to serve as a refresher and expand upon the material covered in the class.  Find out more about the online coaching program by visiting http://imoPrinciples.com

Find out more by visiting http://Live.imoPrinciples.com

Personalization Precept Update

Monday, August 4th, 2008 at 10:09 pm  
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I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008).  If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things:

  • Reduce costs on future direct marketing campaigns by knowing which methodologies generate the highest response rates based on the initiative. (pages 7-10)
  • Improve open rates by learning which days are the most popular for opening e-mail. (page13)
  • Understand when to use a prospect or house list most effectively. (pages 14-15)
  • Increase revenue through personalization techniques designed to break through the clutter and get your message noticed. (page 22)
  • Boost direct mail response rates by as much as 1000% through this technique. (page 25)
  • Review 7 case studies of companies achieving tremendous results with personalized direct response marketing. (page 27)

I am getting ready to send pre-release copies out of the report to get some feedback before releasing it to the public.  If you’d like to get in on the report before it’s officially released, follow me on Twitter (http://twitter.com/rogerbauer), and I’ll post a link to the report later this evening or sometime tomorrow to check out what’s been done thus far.  It’s a jam packed report with statistics, case studies, and examples of successful personalized direct response marketing campaigns.

"Personalization Precept" Report

Thursday, July 31st, 2008 at 5:35 am  
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The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community.  I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my “following” to gain valuable feedback before releasing it to the public.

The report focuses on direct response marketing and personalization.  It encompasses e-mail, direct mail, personalized URLs (PURLs). and special offers.  It is extremely heavy on statistics, graphs, and charts, but it’s not a statistical encyclopedia or anything. I’m 26 pages in, and it’s all “meat.”  No fluff or hype!

I’m hopeful that you’ll help me spread the word about the report once it’s released to the public, but I wanted to update the blog as to my whereabouts lately because some have jiggled my e-mail inbox wondering what’s up.

Oh, I have also cooked up a website specifically for the report at http://PersonalizedResponse.com.  If you visit there and register, please know that nothing will happen until the report is finalized.  You’ll be entered into the database so you’ll be one of the few to receive an advanced copy of the report before it is released to the public.

InfusionSoft Upgrade Sneak Peek

Saturday, July 19th, 2008 at 4:24 am  
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Today, I was privy to a sneak peek at the new interface for InfusionSoft that is due to be released very soon (likely in August).  From what I saw during the webinar, I am very impressed.

For starters, they’ve really ramped up the response time within the application so that screens refresh very quickly, and data is served much faster which will make the application much easier to use. They’ve also updated the color schemes, icons, and navigation to be much more intuitive which will also improve the overall experience with the application.  Some terminology changes are coming in the next release, but they shouldn’t be anything to alarm anyone, and they all make logical sense so Infusion is obviously listening to the ICC community in addition to the user base to improve their product line.

I’m excited and look forward to utilizing the new application once it’s released. If you should have any InfusionSoft questions, I’d be more than happy to answer them.  If I can’t answer the question myself, I’ll track down someone who can.  Please feel free to e-mail me at roger.bauer [at] smbconsultinginc dot com.

Hourglass Precept: 3 Ways to Increase Sales

Friday, May 23rd, 2008 at 10:52 am  
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On April 2, 2008, Zing Sales Solutions gave a presentation to a small group of business executives here in Louisville, KY. You can read about the “Zing Insights Presentation” by clicking on the link. I have attempted to recreate that presentation for you below in video format. Please check it out.

Once you’ve viewed the video, what are your initial thoughts? Did the video inspire you to look at your current selling methodologies? Are you selling into the customer buying cycle today? Let us hear from you by sharing your feedback below.

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