Marketing Consulting Blog

Welcome back! If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates. One simple way to personalize your sales message is to use your prospect’s name. Just check your snail mail and [...]

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One of the most popular and cost effective strategy of internet marketing is direct email marketing. With instant feedback from your customers, you are able to frequently monitor your web site’s performance too. If you are into an online business, then your quest for newer forms of internet marketing or advertising grows. Direct email marketing [...]

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It turns out that the burning of the midnight oil led me to complete “The Personalization Precept” project a full day ahead of schedule.  If you’re interested in obtaining a complementary copy of the report, please visit http://PersonalizationPrecept.com right away and register.  It’s painless and best of all, it’s free! How much better does it [...]

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I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008).  If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things: Reduce costs on future direct [...]

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The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community.  I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my “following” to gain valuable [...]

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