Marketing Consulting Blog

Welcome back!
Drew’s Note:  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via
the blogosphere. So without further ado…Cece Lee.  Again. Enjoy!
As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of the [...]

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Every business owner/leader needs a sounding board.  A safe place to explore ideas or get honest feedback about their own strengths and weaknesses.
I know I’ve sure needed that from time to time.
Blend that with the wisdom of The E-Myth by Michael Gerber (read about their coaching philosophy) and what do you get?  E-Myth Benchmark.  [...]

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I walked into a client’s boardroom to make a presentation.  The room looked like many other boardrooms, but there was one thing that immediately caught my eye.
They had party mints on the table.
I’m not telling you the industry, location, brand or any other detail about this client.  But…close your eyes and imagine what kind of [...]

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And the envelope says…..hopefully your direct mail envelopes are saying, "Open me!"  Many marketers put a great deal of time and effort into what’s inside the envelope but completely miss the opportunity to grab the recipient’s attention long before the package gets opened.  Here are some simple strategies for making the most of the envelope.
And [...]

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Image via WikipediaI don’t know about you but sometimes it can be a little overwhelming.  Okay…that’s a lie.  It can be incredibly overwhelming.
We’re all juggling as fast as we can and no matter how many balls we have in the air, there’s always another one being tossed into the rotation.
There’s a new project (or three) [...]

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Hey Everyone,
Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your list of customers to generate business and [...]

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I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008).  If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things:

Reduce costs on future direct marketing [...]

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