Marketing Consulting Blog

Welcome back! Happy Thanksgiving for you guys that celebrate it (I know it was yesterday…). Another set of questions and answers is live. If you want to ask a question you just need to leave a comment below with it. 1. James asks: I run a podcast via a blog. I just started moving into [...]

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An image is an act of communication. Images play an important role in the presentation of ideas. Worth more than a thousand words, they encapsulate meaning by both simplifying and embodying conceptual theories.They make information more appealing, more persuasive. In the realm of art or activism, images reflect the underlying current of collective feeling by vocalizing [...]

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The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can’t see who is coming in and browsing around. You don’t know much about the people reading you. How can we develop a rough profile [...]

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I hope you guys had a great week, and to close it in style, here comes the Blogging Questions & Answers. I am answers the questions on batch 19 already, so stay tuned if yours has not been featured yet. You can leave a question for me by writing a comment below. 1. Lax asks: [...]

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Today’s vote is historic. And I assure you that no matter who you voted for,your guy in some way manipulated you. Once you found yourself making your choice, most people will defend their choice logically. Although as we know in sales 101, we buy for emotional reasons and justify with logic. . Some interesting lessons [...]

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The Winner’s Curse is a term used to describe auctions whereby the winner will overpay because he/she overestimates the item’s actual market value. This tendency to overbid is due to factors like incomplete information or other market participants. Recent research show that people also overbid because of the fear of losing in a social competition.  A team of NYU neuroscientists and [...]

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Search engines are an excellent source of high quality web traffic. They don’t send visitors who ’stumble upon’ your website or accidently clicked on an ad banner. Instead, they send you interested visitors who type in a query while fully expecting to find what they need. They are engaged right from the start and ready to buy, browse or [...]

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