Marketing Consulting Blog

Welcome back! A few months ago, Guy Kawasaki tweeted (made a short announcement on Twitter, the micro-blogging site) that he was done with his next book’s manuscript and was looking for a few people to proofread it and give him feedback. I was what I assume was a pretty large group of people who raised [...]

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Today’s vote is historic. And I assure you that no matter who you voted for,your guy in some way manipulated you. Once you found yourself making your choice, most people will defend their choice logically. Although as we know in sales 101, we buy for emotional reasons and justify with logic. . Some interesting lessons [...]

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There are many stress filled days on the job.  But for many people, their first day at the new gig ranks right up there.  Why not take the opportunity to really seed your company’s brand with the new employee from day one? Sure, they need to fill out the paperwork and do all the normal [...]

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The Winner’s Curse is a term used to describe auctions whereby the winner will overpay because he/she overestimates the item’s actual market value. This tendency to overbid is due to factors like incomplete information or other market participants. Recent research show that people also overbid because of the fear of losing in a social competition.  A team of NYU neuroscientists and [...]

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This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I [...]

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It will get better, sooner than later! This sounds like the mom telling her son that the swelling and welt on his face will go away minutes after just getting pummeled by the school bully. Nevertheless, we see some positivity even while stock plunge. The U.S. economy will recover from the current recession in the [...]

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The numbers have been crunched, and things are moving ahead at a decent pace. A couple of options to consider that your feedback will greatly help in determining the ultimate immediate short-term direction for the REMO Training program. The REMO Training (physically delivered package) will cost $497 for the first 100 people who purchase it, [...]

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