Marketing Consulting Blog

Welcome back! This morning (April 29, 2008), I (Roger) attended a social media breakfast in Cincinnati at the Holiday Inn in Newport that was “headlined” or “emceed” (whatever term you’d prefer to toss in here works for me) by Albert Maruggi. One of the primary reasons I decided to attend was that I’ve listened to [...]

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For the longest time, I’d hear others opine about how much they loved Twitter and how it has enabled them to get to know others relatively quickly, but I’ve been on the outside looking in because I just didn’t “get it.”  I’d curl my lip and say “what’s the point with that service?” or “who [...]

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By GuyKawasaki I recently learned about Science Daily. It is a treasure chest of interesting studies that has implications on business practices. I’ve collected so much material from it that this is going to be “Science Daily Week” in my blog. For example, have you ever wondered whether giving employees a pay-for-performance bonus or a [...]

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It seems we spend a lot of time talking about lawsuits filed against Google these days, what with Sumner Redstone’s $1 billion swing at the Web giant and all. But it’s a smaller suit just dismissed by Judge Jeremy Fogel of the U.S. District Court for the Northern District of California that may have larger [...]

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By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve widespread top-of-mind awareness (first recall). •The insurance industry is highly fragmented with [...]

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