Marketing Consulting Blog

Welcome back! Happy Thanksgiving for you guys that celebrate it (I know it was yesterday…). Another set of questions and answers is live. If you want to ask a question you just need to leave a comment below with it. 1. James asks: I run a podcast via a blog. I just started moving into [...]

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Getting support for any product is often a painstaking and time consuming ordeal. There are parts of Microsoft that I have personally had such trouble with. read more

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Drew’s Note:  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via the blogosphere. So without further ado…Cece Lee.  Again. Enjoy! As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of [...]

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The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can’t see who is coming in and browsing around. You don’t know much about the people reading you. How can we develop a rough profile [...]

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A few months ago, Guy Kawasaki tweeted (made a short announcement on Twitter, the micro-blogging site) that he was done with his next book’s manuscript and was looking for a few people to proofread it and give him feedback. I was what I assume was a pretty large group of people who raised their hands.  [...]

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Every business owner/leader needs a sounding board.  A safe place to explore ideas or get honest feedback about their own strengths and weaknesses. I know I’ve sure needed that from time to time. Blend that with the wisdom of The E-Myth by Michael Gerber (read about their coaching philosophy) and what do you get?  E-Myth [...]

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Today’s vote is historic. And I assure you that no matter who you voted for,your guy in some way manipulated you. Once you found yourself making your choice, most people will defend their choice logically. Although as we know in sales 101, we buy for emotional reasons and justify with logic. . Some interesting lessons [...]

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