Marketing Consulting Blog

Welcome back! I’ve been cranking out new websites at a pace of about 1 every other day for the last week or so.  All of them are lead generation sites, but they offer high quality resources in exchange for contact information. If you or anyone you know might be interested in the free information offered [...]

[Read more →]

If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates. One simple way to personalize your sales message is to use your prospect’s name. Just check your snail mail and see how [...]

[Read more →]

One of the most popular and cost effective strategy of internet marketing is direct email marketing. With instant feedback from your customers, you are able to frequently monitor your web site’s performance too. If you are into an online business, then your quest for newer forms of internet marketing or advertising grows. Direct email marketing [...]

[Read more →]

I thought I’d toss together a quick video on using Summize as a research tool as it came in handy when compiling the Personalization Precept.  I hope you enjoy the video and share your comments once you’ve scoped it out.

[Read more →]

Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your subscribers, you probably have remembered the “first name” merge code by heart. [...]

[Read more →]

When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your site, you want to make sure it [...]

[Read more →]

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized offers. Smart direct mail marketers personalize their mailings because personalization works. Personalization boosts [...]

[Read more →]