Marketing Consulting Blog

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! In our ongoing video series that highlights increasing sales for a fictitious technology company, I review the stakeholder meetings in this installment. Brief Recap As I hope you remember, this is a $62.5 million technology company that has experienced [...]

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Due to some personal family issues and scheduling conflicts, I was not able to attend the Louisville Social Media Club event last night which really is a bummer for me because I enjoy sharing the experiences at these events. Due to that, I can’t provide a similar review to last time or the time before [...]

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I (Roger) have been involved with social media for awhile now in various forms (MySpace, Facebook, blogging, LinkedIn, etc.), but I didn’t get consistently involved with Twitter until a month ago or so. Now I’d consider myself a Twitter-holic. Rough Beginnings At first, I just didn’t get Twitter. 140 characters to tell people “what I’m [...]

 

 Twitter as a Traffic Generation Tool? [5:03m]: Play Now | Play in Popup | Download

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I (Roger) attended my first Social Media Club of Louisville event last night hosted at C-Net’s office here in the ‘Ville.  I had a good time and enjoyed meeting Joe, Lenny, Chris, Jason Falls, Jeremiah, and chatting with Rob and Todd (who I already knew ahead of time).  Thanks to Jason for bringing beer for [...]

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Thanks to Debbie Allen‘s “shameless promotion” on my radio show last Thursday, I’ve had the privilege to attend her “Maximizing Success” seminar in Sedona, Arizona this weekend. The seminar runs three days (Friday-Sunday, November 9-11), but I’m leaving after Saturday’s session to return home to attend to some loose business ends. First off, Arizona, as [...]

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Guest: Barry Feig Topic: Hot Button Marketing Radio show number one is in the books, and I feel pretty good about how everything went. At first, I was very nervous but that quickly dissipated and the show took on much more of a telephone conversation that everyone got to listen in on. Thanks to Barry [...]

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Many potential Search Engine Optimization (SEO) clients come to me stating they don’t have the financial resources to contract my firm for services yet they’d like to get started with the promotion of their site within the search engine sphere. Below I’ve attempted to outline the first steps I might take if I had a [...]

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