Marketing Consulting Blog

Welcome back! I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008).  If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things: Reduce costs on [...]

[Read more →]

For those of you that have been checking in on our blog on a regular basis wondering where all the content disappeared to, I apologize for not posting more of late. I have been facing some serious life crises of sorts, and I’m frankly drained and burned out from trying to make sense of it [...]

[Read more →]

One of my current favorite social media sites is Twitter although I’ll be the first to admit that I didn’t get the service at all when I first attempted to utilize it. That quickly changed once I established some contacts and began “tweeting” back and forth with very interesting people. Lately, it appears that Twitter [...]

[Read more →]

Frequently, when I meet with business decision makers I hear things like “social media just seems like a bunch of 20 somethings wasting time talking about nonsense” or “I just don’t see any business value in Twitter.” That got me to thinking to the point I decided to create another video to focus on business [...]

[Read more →]

Since I’ve been on a Twitter kick of late, I figured it might be a fun exercise to expand upon the previous Twitter video with another one that shows four free websites you can use to increase your own Twitter universe with people that share your interests or have something in common with you. As [...]

[Read more →]

I (Roger) have been involved with social media for awhile now in various forms (MySpace, Facebook, blogging, LinkedIn, etc.), but I didn’t get consistently involved with Twitter until a month ago or so. Now I’d consider myself a Twitter-holic. Rough Beginnings At first, I just didn’t get Twitter. 140 characters to tell people “what I’m [...]

 

 Twitter as a Traffic Generation Tool? [5:03m]: Play Now | Play in Popup | Download

[Read more →]

Over the past 24 hours I’ve been reminded (again) how powerful Social Media has become in our daily life.  For instance, Gary Vaynerchuk has a daily video blog, and he was asking everyone to make today (April 3, 2008) “Good People Day.” I have never met Gary in person, but I feel as if I [...]

[Read more →]