The SEO Process

1. Data Gathering

Current rankings for desired keywords

  • Google
  • MSN
  • Yahoo

Google Page Rank

  • Home/Main Page
  • Sub-pages

Link Popularity according to each major search engine

  • Google
  • MSN
  • Yahoo

Accessibility

  • Indexed pages by engines
  • Review current meta tags

Depth of website

  • Uniqueness of offerings
  • Likelihood of increasing rankings

Competitive Intelligence

  • Titles
  • Keywords
  • Descriptions
  • Page Rankings
  • Links

2. Analysis & Recommendations

Meta Tags

  • Keywords
  • Descriptions
  • Titles

Sitemaps

Linking & traffic generation strategy

  • Directories
  • Reciprocal linking partners
  • One-way inbound links
  • Pay-per-click programs

Content & Offline Exposure

  • On-page content optimization
  • Article development
  • Article submission
  • Blogs
  • Press releases
  • RSS feeds

3. Implementation

Meta Tags

  • Titles
  • Keywords
  • Descriptions

Site Submissions

  • Directories
  • Search Engines
  • Linking partners

Development

  • Links
  • Reciprocal partners
  • One-way inbound
  • Three way partners

Sitemaps

Content

  • On-site/page based
  • Articles
  • Blog entries
  • Press releases
  • Testimonials
  • Pay-per-click (PPC) programs

4. Ongoing Monitoring

  • Search Rankings
  • Linking Partners
  • Competitive Intelligence
  • Site Popularity
  • Directory listings
  • Status Reports