If you’re looking to increase sales in a profitable manner while incorporating a proven system for following up with prospects and customers alike, this is the course for you and your staff.

Need a change in focus? Looking to get someone up to snuff on profitable marketing strategies and tactics? We can help!

How You Will Benefit

  • Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve sales and marketing problems
  • Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment
  • Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment
  • Understand the “why’s” behind basic marketing practices

What You Will Cover

Understanding the Role of Marketing

  • Define how sales and marketing fits into the organization
  • Create a sales and marketing process map
  • Learn why customer focused organizations typically outperform other companies

Using Market Research and Market Intelligence Information Systems

  • Identify the types of information found in market research
  • Define the six steps of the market research process
  • Explore models of customer decision making and buying processes

Leveraging Marketing Strategies

  • Summarize strategic approaches to the planning process
  • Compare institutional marketing to direct response marketing
  • Classify ways to segment the market in both business-to-consumer and business-to-business environments
  • Analyze profitable segments and the personalization process
  • Construct a differentiated positioning strategy

Understanding and Aligning the Components of the Marketing Mix

  • Learn the components of a successful marketing strategy and how they influence one another
  • Learn how to see products as a bundle of customer-desired outcomes and benefits
  • Explore various pricing models and strategies
  • Compare and contrast various distribution options
  • Discover the strengths and weaknesses of various promotional methods

Creating Customer Value, Satisfaction and Loyalty

  • Analyze the benefits and rationale behind developing customer value, satisfaction and loyalty
  • Understand how marketing communication programs can cultivate strong customer relationship efforts
  • Look at the importance of CRM systems in supporting and extending customer life-cycles

Who Should Attend

  • New marketers with less than three years of experience in marketing, as well as product, brand and advertising managers, business professionals and executives who need to understand the importance of marketing’s role in generating profits and a framework to think like a world-class marketer.
  • Sales professionals looking to add more visibility to their efforts in order to attract more qualified and profitable prospects to increase sales.