Hey Everyone,

Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your list of customers to generate business and even a better example of what I like to call “current event” marketing.

I get asked all the time how often should you e-mail your list of customers. The answer to this is as often as you have something seriously relevant to say and no less than once a month

I want to illustrate a perfect example of contacting your list with relevant information, although it isn’t real estate specific, it is a perfect example. So, I am sitting here snowed in thinking there is no way I am getting out of the house today, but I am getting hungry and there is nothing to eat.

All of the sudden I get an e-mail from a local Pizza place here in Branson called Luigi’s. Now, without commenting further I am just going to post it below and let you guys comment on it:

Subject Line: WE DELIVER…EVEN IN THE SNOW!

Hey friends!

Just wanted to let you know that even in the snow, we’re still delivering.
If you don’t want to leave the house, let us bring you lunch!

Also, four quick updates:

1. WE WON!!!
Luigi’s Pizza Kitchen was voted BEST PIZZA IN BRANSON & NIXA
by 417 Magazine’s 2008 Reader’s Poll! Thanks to everyone who voted!
Not only do we have the best pizza, but we also have the BEST CUSTOMERS!

2. KIDS EAT FREE on FRIDAY!
We’re glad to see so many of our loyal customers taking advantage of this!
Visit our website for more details: www.LuigisPizzaKitchen.com

3. SUPER BOWL SPECIAL!
Spice-up your Super Bowl Party with some Luigi’s Pizza!
All day, Sunday, Feb. 3rd, get Large (14”) 2-Topping pizzas for $9.99 each, no limit!

4. MONDAY MADNESS!
$5 Thin-Crust Pepperoni Pizzas…every Monday in Jan. & Feb.!
Plus, this week, after 4pm, get FREE FOUNTAIN DRINKS when you dine-in!

For locations, menu and more, visit us online at www.LuigisPizzaKitchen.com

LPK, Hwy 248 in Branson: 339-4544
LPK, Hwy 165 in Branson: 334-3344
LPK, Main Street Plaza in Nixa: 725-3336

-Mandy Jordan
Director of Marketing
Luigi’s Pizza Kitchen
417/294-2642 cell
mjordan@luigispizzakitchen.com

****So what did you learn from this everyone? I want to hear your comments as I sit here watching the snow come down and enjoy my piping hot Luigi’s pizza, even though I am supposed to be on a diet!

Length: 36:22

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