Facts About Search Engines
169,400,000 people in the United States use the internet.
92% of Internet users worldwide use Search
Engines to find the sites they want.
Search Engine listings are the number one
way
to generate traffic on websites.
Google, Yahoo, and MSN are responsible for 82.3% of all Internet searches.
Latest US Search Share Report:
NEW YORK– February 28, 2007 – Nielsen//NetRatings reports January 2007 data for the Top U.S. Search Providers.
Top search providers, ranked by total searches. Searches represent the total number of queries
conducted at the provider.
Top 10 Search Providers Ranked by Searches (U.S.) |
||
Provider |
Share of Searches |
YOY Growth |
| Google Sites | 53.7% |
40.6% |
| Yahoo! Sites | 22.7% |
28.8% |
| Microsoft Sites | 8.9% |
2.5% |
| Time Warner Network | 5.4% |
5.6% |
| Ask.com | 1.2% |
1.8% |
| My Web Search | 0.9% |
N/A |
| Dogpile | 0.6% |
34.4% |
| EarthLink | 0.5% |
34.1% |
| iComcast Search | 0.4% |
N/A |
| BellSouth Search | 0.4% |
N/A |
Source: Nielsen/NetRatings MegaView Search, February 2007
Past NetRatings Reports
About Nielsen / NetRatings
NetRatings, Inc. (Nasdaq: NTRT) delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and sitecentric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis. For more information, please visit www.nielsen-netratings.com.
- More SEO Information
![]()
97 percent of Fortune 500 companies had some type of site architecture problem that might give them problems being found by search engines. Jupiter, June 2000
Nine out of ten web users visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month. Nielsen//NetRatings, May 2001
Users looking for products are far more likely to type the product name into a search engine's search box (28%) than browse shopping "channels" (5%) or click on ads (4%) Jupiter Media Metrix
& NPD, March 2001
Search engines are the top way consumers find new Websites online, used by 73.4% of those surveyed. Forrester, March 28, 2001
Search Engine Positioning was the top method cited by Website marketers to drive traffic to their sites (66%), followed by email marketing (54%). Direct Marketing
Association, Aug. 2000
On average, Americans experience "search rage" if they don't find what they want within 12 minutes. WebTop Search Rage Study, August 2000
Meta tags are the most popular Search Engine Optimization (SEO) technique, used by 61% of those surveyed, followed by optimizing page titles (44%) and link building (32%). Iconocast, Nov. 2000


