The SEO Process
1. Data Gathering
Current rankings for desired keywordsMSN
Yahoo
Google Page Rank
Home/Main Page
Sub-pages
Link Popularity according to each major search engine
MSN
Yahoo
Accessibility
Indexed pages by engines
Review current meta tags
Depth of website
Uniqueness of offerings
Likelihood of increasing rankings
Competitive Intelligence
Titles
Keywords
Descriptions
Page Rankings
Links
2. Analysis & Recommendations
Meta Tags
Keywords
Descriptions
Titles
Sitemaps
Linking & traffic generation strategy
Directories
Reciprocal linking partners
One-way inbound links
Pay-per-click programs
Content & Offline Exposure
On-page content optimization
Article development
Article submission
Blogs
Press releases
RSS feeds
3. Implementation
Meta Tags
Titles
Keywords
Descriptions
Site Submissions
Directories
Search Engines
Linking partners
Development
Links
Reciprocal partners
One-way inbound
Three way partners
Sitemaps
Content
On-site/page based
Articles
Blog entries
Press releases
Testimonials
Pay-per-click (PPC) programs
4. Ongoing Monitoring
Search Rankings
Linking Partners
Competitive Intelligence
Site Popularity
Directory listings
Status Reports
