Did You Know?
80% of all leads are never followed up after the 2nd attempt. There’s a lot of work that goes into getting a lead, but to let 80% “die” after the second follow up attempt is almost criminal, wouldn’t you agree?
Effective and relevant communication is the key to customer satisfaction and happy customers spend on average 67% more than new clients.
Why Your Sales Force is Under-performing
Understanding the facts above, is it any wonder that most sales forces over-promise and under-deliver? Additionally, more than half of all sales reps (52%) give up after the first rejection even though statistics show that it takes 6-7 contacts to convert a prospect.
If you’re looking to make sure your prospects get consistent follow up and your company gains the critical exposure necessary to close more deals, you need a system. Enter marketing automation …
The Case for Marketing Automation
We have a rule at SMB Consulting: if you do something more than 3 times per day, you can automate it. That includes sales and marketing processes.
Surely you and your employees answer the same questions, send the same basic emails, and complete similar repetitive tasks all day long.
An automated marketing campaign paves the way to:
- Greater freedom from repetitive tasks that mercilessly eat valuable productivity
- Higher sales conversions
- Deeper relationships with prospects and customers
- Increased frequency of purchase
- Less time to a deal
- Greater education of your prospects
Perpetual Product Launches
We help companies just like yours to better leverage online marketing vehicles such as:
- Email auto-responders
- Lead generation websites
We tie all of those things together to create an automated sequences that paves the way to greater business growth in less time using fewer resources.
We call this process a “Perpetual Product Launch” and it all leverages our “Perpetual Profits Formula.”
Automated Email Marketing Services
A 2009 study by the Internet Advertising Bureau named email marketing as the most effective channel available to businesses.
As the study proves, email marketing is a highly effective tool for building your brand, revenue, and more. Our affordable email marketing campaigns are ideal for companies small and large.
Auto-responders have become the standard for serious Internet marketers. You can automatically send emails based on important dates or behaviors (someone fills out a form, clicks a link, calls into your sales line, etc.) which allows you to stay in touch with your prospects & customers without adding additional grunt work.
Let us design an automated email campaign for you today.
We can develop a campaign as simple as an opt-in for a free report all the way up to a perpetual product launch where every new prospect is treated to your launch process as if you just launched your product for them.
How cool would it be to record a webinar this Thursday then turn around and automate that webinar so that it runs every Thursday as if it were live each time?
Furthermore, how cool would it be if someone registered to attend your webinar on Thursday at 2 PM but didn’t show up until 2:23 PM yet the webinar replay system instinctively knew to fast forward to 23 minutes into the webinar for your late arriving guest to simulate a real live event?
Now, imagine having a limited time offer appear 10 minutes before the webinar ended to get more people to take action and increase your revenue … think that might boost sales?
Believe it or not, you can do all of that and then some!
We help businesses like yours implement such a strategy so that you can focus on closing more deals instead of traveling all over the place giving live presentations and hosting online events.
Much like the automated webinars outlined above, we can help you implement an automated teleseminar for your prospects so you can share the same quality information with the people just discovering your business.
All of this stuff can be coordinated to mimic your best performing sales processes, too.
There’s No Need to be a Propeller Head!
Want to know the best part? We’ll help you organize all of it while removing the need for you to be technical or a “propeller head.” You want to focus on running your business so let us help you remove the barriers to putting marketing technology to work for you.