They had party mints on the table.
I’m not telling you the industry, location, brand or any other detail about this client. But…close your eyes and imagine what kind of a business would consciously choose to put out party mints.
Party mints are not good or bad. But they are a cultural clue.
We leave cultural clues everywhere we go. Think about your office décor. Your office location. Or a typical meeting. Or your voicemail/e-mail signature. All places that cultural clues hide. Or can be purposefully hidden.
At MMG on our conference room table, you’ll find freshly baked M&M cookies, with MMG logo colored M&Ms. No accident.
What clues would I see if I came to do business with you? Are they accidental or is it part of your brand plan?
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