How dumb do you think your customers are?

We give a lot of lip service to the idea of authenticity. 

But come on…do we really think hotels don’t want to wash our sheets and towels every day because they care about the environment?

I’d have a much higher opinion of the hotel if they said…if we can save a few hundred thousand dollars every year by not washing unused towels and sheets — we can keep your room rates down and pay our people better.

Tell the truth.  No one is fond of someone who talks to them like they’re a moron.