Archive for 'blog'

Christmas, thanksgiving, the summer Olympic games, the U.S. presidential elections, you name it. For most people those are holidays where they rest and hang out with family and friends, or big events that they watch on television. For website owners and Internet marketers, however, those are great traffic generation opportunities!

leveraging holidays

The concept: The Internet is already the main source of information around the world. Kids, teens, workers, and even grand parents now turn to the web when they need to find something. On big holidays and events those folks will concentrate their attention, and if you manage to get your website or blog aligned with what they are looking for you might end up receiving huge traffic.

Suppose you have a website about cooking and recipes. On thanksgiving you could publish a series of posts explaining how to cook a turkey on other recipes that people could make on their homes. Depending on the quality of the content and on your promotional efforts you could attract many visitors with such a series.

Does it work?: Yes, and many webmasters and marketers exploit this trend year after year. There are basically two channels that you might tap into: search engines and social media.

For the first one, you would need to perform some keyword research, and then publish targeted and optimized articles. The success of this route will depend on the overall authority of your website and on the backlinks that your articles will receive. If you manage to rank for a popular keyword on one of those events, however, the result would be a huge and profitable influx of traffic.

The second channel is social media, and in order to get exposure there you would need to get creative with your content. Lists and funny stuff always perform well on those sites.

How to get started: If you want to use this strategy, the first thing that you need to do is to create a list of holidays or events that are related to your niche. Here is a small list with some of them:

  • New Year’s Day (January 1st)
  • U.S. Independence Day (July 4th)
  • Thanksgiving (November 27th)
  • Christimas (December 25th)
  • Summer Olympic Games
  • Winter Olympic Games
  • FIFA World Cup
  • Presidential Elections

Once you know the holidays or events that you are going to target it is just a matter of preparing the content. You can get creative here and use articles, songs, quizzes, videos and so on.

Wait until a couple of days before the event and publish it. Know if your target is organic or social media traffic and promote it accordingly.

Gather the results, analyze what worked and what didn’t work, and repeat the next year (or after 4 years).

Over to the readers: Have you tried to leverage big holidays and events to generate traffic? How did it work out?

Website Traffic Series


Copyright by Daily Blog Tips.

Website Traffic Series Part 20: Leveraging Holidays and Big Events

In Social Media What Do YOU Want Next?

Web 3.0Most of the top social media sites have been busy in the last few months making adjustments and (arguable) improvements to their algorithms, site designs, and features.  It seems that there is a new race to offer their users incentive to stay, be active, and (hopefully) grow.

Most traffic indicators are showing that many social media sites are slowing down a bit after a peak during the heat of the election.  This can be expected as there were users who joined and became active simply to promote their candidate’s campaigns, but the trends are still a little disconcerting.  Mixx.com is the only one of the “big 10″ social media sites that seems to consistently be on the rise.  This can be attributed to smart marketing and a fluid interface that, while far from perfect, seems to be coming out with new features to keep its active users happy and new users interested. (more…)

An image is an act of communication. Images play an important role in the presentation of ideas. Worth more than a thousand words, they encapsulate meaning by both simplifying and embodying conceptual theories.They make information more appealing, more persuasive. In the realm of art or activism, images reflect the underlying current of collective feeling by vocalizing both public consensus and private desires.

On the internet, you can see the same popular pictures in websites of every language. Russian, Chinese, French or English. Images transcend linguistic and cultural barriers faced by text. There is no need for machine or human translation. No need for mediation.

Like videos, images can spread very quickly online with little artificial push. Are they inherently more ‘viral‘ than textual content? It is difficult to say with certainty if it indeed has a higher potential for popularity. But images have undeniable value in spreading ideas. Especially when they are elegantly integrated with the use of text to present information.

Unique, original images can attract an audience. They are not only high quality content for an interested readership but they can be useful promotional tools for anyone interested in gaining more attention. A particular form of image is relevant to this purpose: the infographic.

Visual representations of information, data or knowledge. These graphics are used where complex information needs to be explained quickly and clearly, such as in signs, maps, journalism, technical writing, and education. They are also used extensively as tools by computer scientists, mathematicians, and statisticians to ease the process of developing and communicating conceptual information.

You’ve seen infographics everywhere. In books, magazines, newspapers, instruction manuals, maps, public signs and business reports. Visually, they come in many forms as well: charts, graphs, emblems, cartoons, diagrams and illustrations. Any image is suitable as long as it effectively works to convey data in a way that fulfills a specific or general purpose.

These graphics seek to inform. They can be a supplement to existing textual content or a hermeutically sealed construct, a stand-alone presentation which covers a subject in full. A complete statement and explanation that everyone can cite as a reference.

Infographics are a form of concentrated nutrition for data consumers. They are multi-vitamins, fulfilling basic info requirements in a simple hassle-free way. Like a pill, knowledge is condensed into essential components, enough to satiate your basic informational needs. They give you a general overview, one you can convert into talking points and social currency.

The amount of information they convey and the style used will vary depending on its purpose. Who is the intended audience of this piece? What specific frame or idea angle do you want to emphasize? How much abstraction and simplification is necessary for data to make sense?

Here are some examples from Princeton University’s International Network Archives. These infographics each give you a brief overview on a topic. See this page for full images and more.

The finished infographic is often beautiful to behold. Swirling gradients of color form into tangible shapes, contextually arranged to demonstrate quantifiable meaning. It’s easy to take it all in at one glance. Your eye darts around the numbers and skirts between the illustrations. You interact with it. You are thoroughly absorbed in its display of coherence.

And after looking, you’ll often think of sharing it. Maybe save the image, attach it to an email and fire it to a friend. Maybe you’ll include it in your latest blog post or tweet it. Or you’ll log into your favorite forum, drop the link and see what everyone else thinks.

There are many ways to propagate these images once they are produced. Apart from the usual social media channels, you can provide link codes by hosting the images and providing the html which points back to your site. Or you can package it into PDF formats along with other similar infographics to make a mini-report.

Unlike textual content, these images often do not include much text: you can consider pre-emptively translating them into other major languages so they can be shared more widely among different audiences.

They can also be produced on a regular basis as feature content. As a pictorial representation of information, infographics are often considered to be unique even if the data shared as already been elaborated elsewhere in text articles. Therein lies its appeal to a readership that might be jaded by the repetition of ideas in the content of other media sources/websites.

Good Magazine is an excellent example of a site that recently started creating infographics (known as ‘Good Sheets’) as regular online content. The print editions of these images were also given out free of charge at Starbucks. The combination of online and offline distribution is something that is suited to the nature of one-page documents like infographics.

Next time when you’re planning on sharing specific ideas or data, consider using infographics. They are a terrific way of making information accessible and a useful primer that will pique the interest of your intended audience. When created and marketed effectively, they can be part of a powerful viral strategy to magnetize attention to your website or business.

P.S I intend to write more on the topic of information design specifically as it relates to marketing. This is something I’m recently interested in and hopefully you’ll find it entertaining and useful. And by the way… Happy Thanksgiving to all my American readers and friends!

To receive updates on new articles, subscribe to Dosh Dosh today.

a

Infographics Can Help You Spread Ideas and Attract Attention

Social Bookmark

New Paid Links Service Sparks More Debate

InLinksQuite a storm of debate has erupted over a new service called InLinks – essentially a paid text link service that allegedly makes it hard for Google (and other search engines) to detect them. And mouths of  Internet marketers begin to salivate.

read more

Microsoft Helps adCenter Customers Get Help

Getting support for any product is often a painstaking and time consuming ordeal. There are parts of Microsoft that I have personally had such trouble with.

read more

 Page 2 of 49 « 1  2  3  4  5 » ...  Last »