Archive for 'blog'

Remove the irritant – Amazon attacks Wrap Rage

Picture_3
We hear a lot of buzz about innovation.  Everyone is trying to create the next iPod. 

But sometimes, the most powerful way to reward current customers and gain new one is not by inventing something new…but instead, by removing an irritant.

Amazon announced on their home page yesterday (I think) that they’re waging war on Wrap Rage.  This is the frustration people experience when they try to open something they’ve bought that has been sealed as though it contained the key to Fort Knox. 

In a letter from Jeff Bezos, the company announces it’s multi-year initiative to create Frustration Free Packaging from Amazon.  (Read the announcement here.  Click on it once to enlarge enough to actually read.)

They go on to announce that they’ve partnered with Fisher-Price to unveil this initiative with the first results of their efforts.

Bloody brilliant.

In addition to waging war on Wrap Rage (who knew it had a name?), they’ve also created a place where customers can upload videos or photos of their own wrap frustrations.

Two big takeaways for all of us:

  1. Sometimes the most innovative thing you can do is eliminate something that’s a barrier or problem.
  2. When you create an easier, better, faster way — shout it to the world.

What is the biggest frustration your customers experience?  If you don’t know — ask them.  If you do know, why not remove it?

Related articles by Zemanta
Reblog this post [with Zemanta]

Today’s vote is historic. And I assure you that no matter who you voted for,your guy in some way manipulated you. Once you found yourself making your choice, most people will defend their choice logically. Although as we know in sales 101, we buy for emotional reasons and justify with logic. .

Some interesting lessons for us online marketers have been revealed of late by political experts.

Mark Nagaitis, CEO of 7 Billion People, said “This analysis demonstrates how
the design of a website and the use of language can influence the effectiveness
of that site in communicating the desired message. Too many web designers
underestimate the power of language in reaching the complete audience, not just
their base.
” Key findings from the analysis include:

  • The McCain website uses language that emphasizes risk and problem avoidance
    - such as the section on the Homeownership Resurgence Plan featured prominently
    on the home page during mid-October 2008 in the final weeks before the
    presidential election.
  • By comparison, the Obama website offers voters key language on hope and
    opportunity as the primary focus, with risk items still present but secondary in
    nature.
  • Democratic candidate Barack Obama’s website is designed to appeal to people
    that use peer opinions and other references in their decision-making process.
    Obama’s website speaks to those that see themselves as part of a group. (For
    example, the Obama Everywhere section on the home page includes links to popular
    social networking sites).
  • Conversely, rival John McCain’s website appeals to those people who make
    decisions based on gut-feeling, information and personal choice. McCain’s
    website primarily speaks to the individual, not the group.
  • Senator McCain’s website presents information in a procedural, step-by-step
    fashion that appeals to analytical voters that feel comfortable with process and
    order – there is a clear path from the initial landing page that features Vice
    Presidential candidate Sarah Palin to the center panel of the website home page
    presenting topical videos denouncing his competitor. McCain’s website may feel
    constrictive to some voters.
  • By contrast, Senator Obama’s website appeals to voters that prefer choice
    and exploration of all of the options available to them. The website contains a
    wide array of menu items and clickable section headings representing numerous
    choices for visitors that need to feel that they have explored all the options -
    including a Learn menu section providing backgrounds on the wives of Senators
    Obama and Biden, texting for campaign updates, Obama Mobile for ringtones and an
    official iPhone application for the Obama campaign. Obama may be missing the
    opportunity to talk to voters that prefer order and process on the site.

The Gopac knows this and as such shows us some interesting language patterns that  politicos should use:

Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message. In addition, these words help develop the positive side of the contrast you should create with your opponent, giving your community something to vote for!:

Optimistic Governing Words

share, change,
opportunity, legacy, challenge, control, truth, moral, courage, reform,
prosperity, crusade, movement, children, family, debate, compete,
active(ly), we/us/our, candid(ly), humane, pristine, provide, liberty,
commitment, principle(d), unique, duty, precious, premise, care(ing),
tough, listen, learn, help, lead, vision, success, empower(ment),
citizen, activist, mobilize, conflict, light, dream, freedom, peace,
rights, pioneer, proud/pride, building, preserve, pro-(issue): flag,
children, environment; reform, workfare, eliminate good-time in prison,
strength, choice/choose, fair, protect, confident, incentive, hard
work, initiative, common sense, passionate

Contrasting Words

Often we search hard for words to define our opponents. Sometimes we
are hesitant to use contrast. Remember that creating a difference helps
you. These are powerful words that can create a clear and easily
understood contrast. Apply these to the opponent, their record,
proposals and their party.

decay, failure (fail)
collapse(ing) deeper, crisis, urgent(cy), destructive, destroy, sick,
pathetic, lie, liberal, they/them, unionized bureaucracy, "compassion"
is not enough, betray, consequences, limit(s), shallow, traitors,
sensationalists, endanger, coercion, hypocrisy, radical, threaten,
devour, waste, corruption, incompetent, permissive attitude,
destructive, impose, self-serving, greed, ideological, insecure,
anti-(issue): flag, family, child, jobs; pessimistic, excuses,
intolerant, stagnation, welfare, corrupt, selfish, insensitive, status
quo, mandate(s) taxes, spend (ing) shame, disgrace, punish (poor…)
bizarre, cynicism, cheat, steal, abuse of power, machine, bosses,
obsolete, criminal rights, red tape, patronage.

How can you use these lessons to better your online marketing?

David Bullock has interviewed the Obama Social Media team and says:

..the key is to look beyond what the world is evaluating
(politics) to ferret out what this campaign can teach us as we grow and
expand the reach of our businesses.

Personal Branding is its own reward

Picture_9
Each year, Dan Schawbel’s organization recognizes some of the standout brands with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, and this year Jeremiah Owyang was presented the 2008 gold award. An esteemed panel of judges made the selection and people were graded based on a few factors, such as value proposition, differentiation, and marketability.

I’m humbled to tell you that I was one of the 6 people honored with recognition.  It’s quite an honor and even more so, when you see the other recipients.  I’d like to take a minute and introduce you to each of the honorees (well, except me…you know me!)

Gold Award:  Jeremiah Owyang

Jeremiah is probably one of the most trusted and sought after experts in the social media space.  As a researcher for Forrester following media trends is his day job.  He’s very generous with his time and knowledge and the judges wisely selected him unanimously.

Silver Awards:  Daniel Scocco and Laura Fitton

Daniel is certainly a go-to-guy for blogging, people trust him and he constantly rewards his community.  He offers up tips and strategies on blogging and currently holds the #29 spot in terms of popular blogs (according to Technorati).

Laura’s focus is on social media consulting, specifically "microsharing" which is all about harnessing the power of tools like Twitter, Pownce, Plurk and Jaiku.  She’s often quoted on and offline about where the world of social media is headed.

Bronze Awards:  Jim Kukral, Wendy Piersall, and little old me

Jim’s thing is all things affiliate marketing,
social media and internet marketing each and every day. He communicates
his brand through both video and written entries and is a common face
at industry events.

Wendy introduced herself to us as eMoms at Home which has now evolved into SparkPlugCEO.  Wendy’s message is about the power and possibilities of working for yourself and from home.  Her personal story inspires many to take the leap.

Me.  Enough said.  If you want to read what Dan and the judges said…(this link is for you, Mom and Dad!)

Congrats to all the recipients.  As you can imagine, it’s heady stuff to be among them.

If you’re wondering who made the call, the judges were:

 

Read more about the award in the most recent edition of Personal Branding Magazine.

Related articles by Zemanta
Reblog this post [with Zemanta]

Blogging Idol 2: Show Time

blogging idol

All right guys, it is show time!

The competitors have until November 30th to gain as many RSS subscribers as they manage to, using all sorts of strategies and techniques. The just can’t use blackhat methods (i.e. spamming, faking stats) or spend money on the promotion. I have set a single page to host the live scoreboard.

Click here to see the live scoreboard

You will notice that on the bottom of the right sidebar has the Blogging Idol logo now too. It will remain there during the whole competition, and you can click on it to go to the live scoreboard.

Problems with applications

Around 30 people who sent an application failed to meet the only requirement we had: to have the feedburner feed count enabled.

If you had the problem, you can still fix it and re-email me your application. Just head to Feedburner.com, register an account with your feed, and activate the “Feed Count” feature under the “Publicize” tab.

Also, if somehow you sent an application, had the feed count enabled but are not listed on the live scoreboard, let me know as well and I will add you.

The Rules

1. Any blog or website with 2,000 RSS readers or fewer can participate. One blog per competitor only. (participant blogs must have the Feedburner feed count enabled)

2. The competition runs from November 1st until November 30th. During that period, 7 points will be awarded to the competitors, on the following way:

  • 1 point to the competitor with the highest increase on the number of RSS subscribers
  • 3 points to the competitors (one for each) with the highest number of votes on the open voting session
  • 3 points awarded by a panel of judges

3. The criteria for the voting session and for the judge points will be: the most clever and effective strategy for gaining RSS subscribers and for promoting the blog. Paid and blackhat promotional methods are not allowed.

4. On November 30th, the blogger with more points (it will probably be 3 or 2 points) will be declared the winner and receive the prizes. The second and third places will also receive prizes.

Other Information

The open voting session will take take during the 2nd or 3rd week of the competition, so stay tuned for that.

I will be posting weekly updates on the competition, and the competitors that want to showcase their strategies or techniques to our readers can do so by sending me an email. Make it between 100 and 200 words please. I will then include it on the following report.

Finally, competitors that have already migrated their feed to Google (feedproxy.google.com) might see a slow delay on their numbers, because I will need to update those manually, since Google does not support the Feedburner API. I will try to update them every 2 or 3 days though.

That is pretty much it. If you have any questions let me know.

Good luck to everyone!


Copyright by Daily Blog Tips.

Blogging Idol 2: Show Time

Google Upgrades Apps APIs

Yesterday Google guaranteed 99.9% reliability for Google Apps like Google Calendar, Google Docs, Google Sites, and Google Talk. This stemmed from a similar guarantee the company made for Gmail.

read more

 Page 7 of 49  « First  ... « 5  6  7  8  9 » ...  Last » 

Switch to our mobile site