Archive for 'brand'

BRAND 2.0: when CRM meets WEB 2.0 & SEO 2.0

Interesting presentation by Vellyslav Petrov I stumbled upon just now:

Andy Beal Joins Me Today

Andy Beal of Marketing Pilgrim fame joins me today on The Bauer Pauer Hauer where we’ll discuss online reputation management. You don’t want to miss this episode especially if you’re concerned about your online profile.

Here are some of the topics Andy and I will discuss:

  • How businesses can monitor what is being said about them online and which tools are available.
  • The things companies and individuals should monitor.
  • The steps to take when you discover your brand is coming under attack.
  • When you Google my name, something negative shows up, how can I push it out?
  • I’ve screwed up and need to repair my reputation–HELP!!!

Pretty good discussion topics wouldn’t you say? Join us live at 2 PM ET for another power packed marketing radio show.

The New Nike Commercial

Have you seen the new Nike commercial with the guy in the wheelchair (Matt Scott) rattling off excuse after excuse after excuse for not doing something? The first time I saw it, I thought to myself “wow, this guy sounds like quite a few people I know” then I started to realize he was in in wheelchair so it shifted my focus to “how many of those have I used recently for no good reason?” Too many even though I’m not an excuse maker by nature.

This is one of the best ads I’ve seen in awhile because we’ve all made similar excuses; most of us have our full compliment of capabilities so why make excuses?; the implied call to action at the end is very strong even if you don’t ultimately buy Nike’s products. The ad cuts across brands, races, religions, personalities, and stereotypes because if this guy can do it, you can too.

As the commercial says “Just Do It!”

PS–Happy New Year! We’re having a contest in follow up to this posting. Read this post and share the lamest excuse you’ve made or heard for a chance to win a 2GB iPod Nano.

With nearly 150 million domain name websites registered (source: NetCraft) and a phenomenon known as the Google Sandbox, where new sites are placed into a moratorium of sorts until they have proven to be legitimate sites, getting a new site to quickly appear within search engine results is an enormous challenge all webmasters and site owners face when launching a new site. According to Nielsen Netratings, there were approximately 8 billion search queries performed in the month of October 2007 which means search engines are a popular tool to discover websites. Based on the total US population of 303.5 million (US Census), that equates to 26 searches for every single person in the US in October alone.

Leading organic search engine optimization firms suggest that it can take anywhere from three to six months to achieve a top 30 ranking in the major search engines such as Google, Yahoo, and MSN dependent on the competitive online search landscape. Additional statistics from NetCraft indicate there have been over 40 million new sites in 2007 so the search ranking challenge is becoming greater and greater each month.

Recently, I developed a new site (http://radio.smbconsultinginc.com) dedicated to my marketing internet radio show as a sub-domain off of our main company site (http://smbconsultinginc.com). The site went live on Sunday, December 2, 2007 and was indexed by Google and Yahoo within five days. Furthermore, the site ranked within the top 20 search results for “marketing radio show” according to Google (#9) and Yahoo (#16) on December 7, 2007. Taking into consideration the number of competing pages within Google (5.48 million) and Yahoo (112 million) for that particular phrase, this is an accomplishment that many webmasters and site owners would like to duplicate so let’s take a look at how it was achieved.

  • Special attention was paid to the title and description tags for each page of the site with the main page getting the lion’s share of keyword focus. The keyword tag wasn’t even utilized for this site as a test to verify its dwindling importance to search engines.

  • A link to the new site was placed on our main established website homepage which gets indexed regularly by all crawler based search engines.

  • Placing strategic comments on very popular and heavily linked to blogs improved the odds of the site being indexed and created a little awareness.

  • Signing up for a directory submission service that submitted the site to nearly 500 online directories for around $100 saved tremendous time. This ploy was implemented to speed up the indexing process while also creating permanent links back to the site which focus on targeted keyword phrases.

  • A sitemap was created next and submitted directly to Google in order to improve the odds of getting more pages indexed once their crawler discovered the new site through one of the strategically placed links from any number of sites targeted in the first few steps.

  • Since the site’s true purpose is to focus attention on the great guests featured on the show, an e-mail was sent to each guest to alert them of the site and encourage them to promote their own individual page in any way they deemed appropriate.

  • The content generated for the site will lend itself well to naturally attracting links as time goes on which will further improve the site’s rankings for various keyword phrases.


Now that the site ranks well for a few keyword phrases within the search engines’ organic rankings, show popularity and guest awareness will increase which help all parties involved better attract their desired target audience which is one of the key values of organic search engine optimization.

The next time you produce a new website and want to improve the odds of your site getting indexed quickly, follow the steps outlined above and hopefully your site will rank well in the process.

ABOUT THE AUTHOR

Roger Bauer is founder and CEO of SMB Consulting, Inc., a nationally recognized sales and marketing consulting firm specializing in revenue growth programs, search engine optimization and strategic initiatives. To learn more, point your browser to http://smbconsultinginc.com or e-mail info@smbconsultinginc.com

Book Review: Conversation Marketing

Author: Ian Lurie

Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read.

Since the book IS so short, this is a quick read for anyone looking for ideas on a different approach to marketing their goods or services. It’s to the point and delivers some good food for thought.

Overall, I’d recommend Conversation Marketing although it won’t give you a brand spanking new approach to try. There are a lot of books that touch upon this concept (Seth Godin talks a lot about it in his books) so the odds of you having read other works that deliver the same basic message are pretty good if you’re into this sort of thing.

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