by | Friday | Social Media
And the envelope says…..hopefully your direct mail envelopes are saying, "Open me!" Many marketers put a great deal of time and effort into what’s inside the envelope but completely miss the opportunity to grab the recipient’s...
by | Friday | Social Media
Image by andrewodom via Take 237 generous authors. Cull them from 15 different countries. Add in 8 topics of discussion and what do you get? Hopefully, $15,000. But for sure, you get… Age of Conversation 2. Why don’t they get...
by | Friday | Social Media
The Winner’s Curse is a term used to describe auctions whereby the winner will overpay because he/she overestimates the item’s actual market value. This tendency to overbid is due to factors like incomplete information or other market participants. Recent...
by | Friday | Social Media
The decline of newspaper popularity has been attributed to the rise of the internet and the proliferation of web-based content. With an extremely low barrier of entry and variable cost, the web allows anyone with a computer to become an independent publisher: As a...
by | Friday | Social Media
Search engines are an excellent source of high quality web traffic. They don’t send visitors who ’stumble upon’ your website or accidently clicked on an ad banner. Instead, they send you interested visitors who type in a query while fully...
