Archive for 'Business'

Plan Business Growth Strategies with a Personal Marketing Partner

It is essential to devise the right marketing strategies for the expansion of your business. You need to market your services or products well so that it gets sold. Well-marketed products usually have high sales because the promoters perform their work efficiently. As a promoter, if you are able to find out the answers to the basic questions that determine the success of business, it becomes relatively easy to attract customers. The marketing plan you will devise will be the basis of the success or failure of your business venture. But this will always depend on how carefully you have planned out everything. It is essential to write and communicate your marketing strategies in a simple manner so that the aims are conveyed in a nutshell.

There are several professional business consultancy services that can assist promoters in this field. They can help by creating and developing a vision for the company or the organization through the identification of the strengths of the business, and the areas where it can be improved. They are also good at finding the loopholes in business-related strategies and modifying them for achieving the goals that have been set.

Hence, as a business owner, you need to view consultants as a marketing partner. They can offer simple yet important advice on the business tactics that you can follow, after studying the trends prevailing in the market. The suggestions they give are based on the analysis of the market they have done. Some of the factors that consultants consider when they compile a market report are the habits and purchasing power of the consumers, and the competition that new businesses are likely to face in a specific area.

Thus, consultants can help you to determine the feasibility of the business you own, and consequently act as marketing partners for you. They will advise you after weighing the pros and cons of various business strategies. They also offer an array of services which include advice on starting a business, analysis of the operations, formulation of marketing strategies, making of business plans, and even management consultation.

Expert consultancy services can help you in increase productivity of the business manifold you have. Through this you can concentrate on the management and other services that are related to the business. Services like these are customized and personalized according to the satisfaction of the users. Besides the development of strategies relate to marketing, the consultants also take on the responsibility of marketing it. This can be done in many ways like promoting it through advertising in public places by the creation of television ads that are catchy, or offering incentives to buyers when they purchase products of the company.

Strategies related to E-commerce marketing are also getting popular these days, since they are a low-cost method to advertise. There are several specialized business consultants who are responsible for developing websites on the Internet for companies and implementing effective strategies for the creation of traffic, for generating revenues for the company. So the best thing is hiring a personal marketing partner who can help you to formulate the right strategies, and provide the right direction, so that your business venture is a huge success.

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B2b Marketing for a Successful Online Business

Many people often employ the term ‘global sourcing’ without actually understanding it fully. Global sourcing involves multinational purchasing, online marketing and also finding global market for the produced goods. B2B market is also a part of global sourcing. Business to business marketing depends on the suppliers online exchange notion, the product and sales concept and also the turn of production theory.

B2B market involves the marketing of goods and services online which in turn helps other companies to market or buy products. Manufacturers, suppliers online, resellers, the government and many more non-profit institutions are the common examples of B2B markets. Converting prospects into future customers is the important objective behind B2B market. B2B companies also make some money with this customer base.

-Advantages of B2B marketing

Global sourcing helps business to business marketing a lot. Because of the multinational purchasing, the B2B companies make profits based on other’s businesses. A non-profit organization is a best example for a B2B market. Here, they operate with the assistance of private donations. Also, it gets money from corporations and through government funding. Due to these reasons, a non-profit organization makes itself and its products and services attractive not just to the common people, but also to the entrepreneurs.

A B2B market mainly focuses on relationship building with suppliers online through its marketing activities. Multinational purchasing in B2B is a multi-step process that involves many people. Therefore, companies use various marketing strategies to involve many players in the target section. Components, raw materials, equipment and processing services are marketed. As B2B markets only target other businesses, they have more targeted markets than other B2C marketers.

-Risk factors and marketing strategy in B2B market

To be successful in this competitive world of business, suppliers online should have very good product with best technology and competitive process. Along with this they should concentrate on B2B marketing strategy. If they have effective marketing strategy, then identifying, segmenting, locating and quantifying B2B customers becomes easy. Only by adopting B2B marketing techniques, small business can get help from global sourcing.

Multinational purchasing is one of the fastest developing trends of B2B market. New technology brings more companies together and these companies then start to expand their business through global sourcing. Technology brings the world closer and so proper understanding and applying of the B2B concept is important to establish a successful business.

Suppliers online should maintain the relation with their counterparts through B2B market techniques to run their business in this competitive world. There are major differences in B2C marketing and B2B marketing. The involvement of many people in the decision making process makes B2B marketing very complicated. So, global sourcing should be done with caution and perfection., which is the shortcut to China’s industrical resource belonging to China’s leading B2B Portal and Vertical Search Engine,

Small Business Marketing 101

Small Business Marketing 101

Having a small business can be very exciting and rewarding. Most frustrations in a small business comes from not having enough leads, not making enough sales and then having cash flow problems. How you market your business determines whether you’ll have those frustrations or not.

The problem stems from most small business owners not knowing which Small Business Marketing ideas to use or which web marketing strategy will get results for their business.

That’s right, small business marketing is a system…not an event. It takes a consistent effort day in and out to generate new leads from people who are interested in what your product or service is.

For your business to be successful online you need a proven small business marketing system, targeted traffic and conversion! Having the ability to build relationships with prospects and educate them on why you are the expert in your industry.

Everybody has a small business marketing website and they are trying to convince you why you need their services. It amazes me when I ask small business owners how many people have bought off their website. They look at me and say ‘we had 500 visitors this month’ my reply is always the same. Do you know who they are, have you got their contact details are you marketing to them? Having visitors is great however rather than having a website that sells ‘only’ why not have a website that captures prospects and adds value to their life. You’ll instantly increase your sales!

We find that many new businesses don’t invest in small business marketing and eventually find themselves with a dwindling bank account and failure in their brand awareness. I appreciate it’s a catch 22 you need money to market and you need to market to make money. So what comes first?

There are a number of ways you can build your profile and market your business without having to spend large amounts of money.

Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing, however without it your travelling blind down the path, hoping that things work out for the best.

Marketing is all about gaining exposure to generate leads from people who are interested in your product or service. When breaking up your day, you should be spending at least 80% of your time on marketing and sales.

Want some inexpensive marketing strategies? Here are a few:

The quickest way to get your business known is with social media. How things can spread viral and how quickly makes this a very powerful tool.

Using blogs and articles is another inexpensive way to gain exposure and build your business profile, this along with video is extremely powerful to getting your message out to your prospects quickly and effectively.

Networking events where you can meet other business owners is another inexpensive way to build your business exposure and gain networks of people that could help your business grow.

Using a number of small business marketing strategies will allow you to dominate your market! In total there are some 45+ lead generation strategies you could use. We only use 19 and we generate 30+ leads everyday.

You need to take charge of your small business marketing efforts. Don’t delay any longer in revamping your small business marketing plan for the 21st century! You want more clients, customers and revenue then you need to let them know that you exist

For your 7 free marketing resources visit

Business Growth Strategies Part 2: New Business Development

Once a business has decided it needs to achieve growth, it needs a well thought our business development strategy in place.

Certain prerequisites are required. For example the business should firstly examine its most profitable existing customers to identify what they have in common, or in other words build a profile of potential new business prospects.

Armed with this valuable new customer profile, you can then identify sources

of data for these potential new prospects, such as quality lists or databases.

Then comes the devising of the new business development strategy, usually based on one of the following forms.

1. Selling Existing Products and Services to New Customers The first, and simplest, way to target new customers is with your existing products or services.

Your sales team will already have proven experience with them, and know how to overcome objections and promote the key benefits. You may also have existing promotional material available which can be used in mailings or at events.

Because of successful your track record with existing products, you’ll also have a range of more tangible benefits to communicate to potential clients. You can even draw upon existing customer testimonials to help build credibility amongst this new audience, who may not have an prior knowledge of your business or brand.

Finally, your operational activities are all in place already to start selling the same products with ease, ensuring that you can deliver good customer service to hard won new clients.

So unless there is very good reason not to, always start out a business development programme with what is already available: your existing products and services.

2. Selling New Products to New Customers In some cases a higher risk strategy may be required. It may be necessary to create new products or services for promoting to potential new customers.

This can be the case if, for example, your existing market has reached saturation, or perhaps your current industry sector has been affected by circumstances beyond your control. It may also be the case that your products have been surpassed by new developments in the marketplace or new technological innovations. In such situations the business seeking to continue growth can be left with no option but to risk all on new products for new markets.

Embarking on a new product development programme as well as a new business

development strategy is a task which should not be underestimated in scale. However a well organised business, with good management in place driving progress, can achieve success.

Steve Sellwood is from, an independent UK provider of b2b and b2c lists and databases for use in new business development programmes. Selectabase also provide regular new b2b business leads and consumer prospects through the Startupsplus and Recently Moved small business marketing services.

Why You Should Hire a Small Business Marketing Consultant

Small businesses are finding it harder than ever to compete during this economic crisis. Many businesses have been forced to close down simply because they were not able to attract the new prospects they needed to grow or maintain their current business. Today, it is more important than ever to be able to attract these new customers and the only way to effectively do that is through a well developed small business marketing plan.

Since many small businesses are spending the majority of their time trying to run their business and maintain their current client base to survive in this economy, there is little time to lend to the marketing of their business. On top of that, many business owners are unsure of the best ways to market their particular business. This is when a Small Business Marketing Consultant can help.

Understanding what a marketing consultant is and what they can do for your small business is important before you seek one out. Not only do these types of consultants have a strong background in advertising and marketing, they also have a wide range of experience in business management. In addition, most have an enormous amount of experience in the areas of online marketing. This is crucial in today’s marketing plans as over 70% of adults now shop online and this number will only grow over the next 5-10 years.

The role of a small business marketing consultant is not necessarily to create a marketing plan for you (although they can also do that), but rather to assist you in identifying your marketing needs and goals so that you are better able to create a marketing strategy that is best suited for your particular business.

Every business is different and what works for one may not work well for another. A small business marketing consultant can help you assess your business and see where you might make improvements so that you can become more competitive and attract the new prospects you are seeking to help grow your business. They can also propose certain specific marketing methods and solutions which can help to improve your company’s presence online.

How you utilize a marketing consultant is up to you. You can have them assist you in every step of your marketing strategy from the start up to full implementation or just have them review your current plan to see where you can make some improvements. It is entirely up to you.

Learn more about how a small business marketing consultant can assist you by contacting us below. We can answer any questions you may have and assist you in analyzing your particular marketing needs. We offer a range of services which can be customized to meet any size business and any budget. Let us help you create a successful marketing campaign designed specifically for your small business so that you can not only survive, but thrive. Join the many small business owners that have achieved success online utilizing our consulting services. Don’t let your small business fall behind.

To learn how you can get a free small business marketing consultation visit us at today.

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