How dumb do you think your customers are?

How dumb do you think your customers are?

We give a lot of lip service to the idea of authenticity.  But come on…do we really think hotels don’t want to wash our sheets and towels every day because they care about the environment? I’d have a much higher opinion of the hotel if they...

Pop-up Mania! Will They Come Back To Vogue?

A couple of weeks ago Darren Rowse posted an article where he shared a technique that increased his newsletter subscription rate by over 700%, from an average of 40 news subscribers per day to 350! He probably could not have foreseen the mass effect that the post...
Remove the irritant – Amazon attacks Wrap Rage

Remove the irritant – Amazon attacks Wrap Rage

We hear a lot of buzz about innovation.  Everyone is trying to create the next iPod.  But sometimes, the most powerful way to reward current customers and gain new one is not by inventing something new…but instead, by removing an irritant. Amazon...