by | Thursday | Social Media
Last week we talked about how you can exchange links with partner websites to create a small network and share traffic among its members. Apart from your website, however, you can also use your RSS feed for this purpose, and we will cover this tactic below. The...
by | Thursday | Social Media
We give a lot of lip service to the idea of authenticity. But come on…do we really think hotels don’t want to wash our sheets and towels every day because they care about the environment? I’d have a much higher opinion of the hotel if they...
by | Thursday | Social Media
A couple of weeks ago Darren Rowse posted an article where he shared a technique that increased his newsletter subscription rate by over 700%, from an average of 40 news subscribers per day to 350! He probably could not have foreseen the mass effect that the post...
by | Thursday | Social Media
Every business owner/leader needs a sounding board. A safe place to explore ideas or get honest feedback about their own strengths and weaknesses. I know I’ve sure needed that from time to time. Blend that with the wisdom of The E-Myth by Michael Gerber...
by | Tuesday | Social Media
We hear a lot of buzz about innovation. Everyone is trying to create the next iPod. But sometimes, the most powerful way to reward current customers and gain new one is not by inventing something new…but instead, by removing an irritant. Amazon...