Make trade events deliver in 2009 (Cece Lee)

Make trade events deliver in 2009 (Cece Lee)

Drew’s Note:  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via the blogosphere. So without further ado…Cece Lee.  Again. Enjoy! As companies prepare to...
How dumb do you think your customers are?

How dumb do you think your customers are?

We give a lot of lip service to the idea of authenticity.  But come on…do we really think hotels don’t want to wash our sheets and towels every day because they care about the environment? I’d have a much higher opinion of the hotel if they...
Remove the irritant – Amazon attacks Wrap Rage

Remove the irritant – Amazon attacks Wrap Rage

We hear a lot of buzz about innovation.  Everyone is trying to create the next iPod.  But sometimes, the most powerful way to reward current customers and gain new one is not by inventing something new…but instead, by removing an irritant. Amazon...
Feel like a manic juggler?

Feel like a manic juggler?

Image via WikipediaI don’t know about you but sometimes it can be a little overwhelming.  Okay…that’s a lie.  It can be incredibly overwhelming. We’re all juggling as fast as we can and no matter how many balls we have in the air,...