by | Thursday | Internet, Marketing, personalization precept
One of the most popular and cost effective strategy of internet marketing is direct email marketing. With instant feedback from your customers, you are able to frequently monitor your web site’s performance too. If you are into an online business, then your...
by | Tuesday | Marketing, personalization precept
When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your...
by | Monday | Marketing, personalization precept
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
by | Tuesday | Book Review, Sales / Marketing
Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...
by | Wednesday | Customer Service
I just returned from eating a quick meal at Q-Doba, and I’m rather disappointed in the experience during this particular visit. Usually, Q-Doba is very tasty and scratches my itch for quick Mexican as long as there isn’t a line out the door (I’ll go...
