Archive for 'Customers'

Importance of Direct Email Marketing!

One of the most popular and cost effective strategy of internet marketing is direct email marketing. With instant feedback from your customers, you are able to frequently monitor your web site’s performance too. If you are into an online business, then your quest for newer forms of internet marketing or advertising grows.

Direct email marketing outsmarts the traditional forms of advertising like the printed newsletter, brochure and pamphlets. It’s simple yet effective form of Internet marketing, reaches out to bulk at the same time.

Use direct marketing post or presale. Utilize this form of Internet marketing to promote products, provide news, and to send confirmations and thank-you notes. If you don’t have time to send the emails yourself, you may choose to use email auto responders. Email auto responders are triggered when an email is sent to you. If you are unavailable, email auto responders can contact the customer for you, providing order confirmations, etc.

Every time you correspond with your clients, prospects, vendors and other key audiences by email, include a convenient way for them to opt-in to your list, giving you their permission to market to them more regularly.

Things you need to follow while you send out a mail for your business or marketing purpose:

A professional signature along with your email: This is a must as it offers a professional look to your email. Include a professional signature at the bottom of your business email, do not forget that, as it’s a vital part of direct email marketing. It usually includes your name, business name, and full web address.

Need to search an affiliate: A signature buddy acts as an affiliate to your internet business. He/she can help you step up your Internet marketing campaign and allow you to reach more customers. Ask someone to include your web address below their own signature every time they send an email. And have a reciprocal link of their web address below your signature too.

E-Newsletter – this should be your next Internet marketing strategy, it is an effective form of email marketing and can be used to promote your products or services.

Send coupons: send complimentary coupons to your customers once in a while.

After sale service: This would be a thank you note, set it in your auto responder, which is a polite way of thanking them after the sale. Read extensively before you venture out your marketing skills.

Kirthy Shetty, expert author, Platinum status

Guide to Direct Email Marketing Services:
Direct Email Marketing Services

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your site, you want to make sure it will convert the visitors into customers. To achieve higher conversion from your internet business web page, you can include some element of interactivity and personalization.

To have a more interactive page, you can add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to your product. Personalization of your web site is another key element that can build a visitor’s trust and increase your sales. Personalization technology provides you the analytic tools to facilitate cross selling and up selling when the customers is buying online.

Personalization can be used to restore the magic of connecting with the visitor. You can use this to match your customer with the right product through either rules based or customer analytic based processing. Thus, as your software stores customers information and preferences, it can help categorize them into different groups.

Observation of your web page visitors over time can suggest products to cross sell and up sell. For example, when a person buys a subscription to a fitness site, exercise equipment is also offered. By having this element in your internet business web site, it has the potential to convert more customers that will lead to bigger commission payout for you.

Looking for more online business facts? Will Yap is an Online Business Marketing enthusiast and has a huge array of internet marketing experience. He runs a website that provides hot affiliate marketing tips. To take advantage of these cool stuffs, be sure to visit Will Yap’s site at http://www.easy-affiliate-marketing.info

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want?

According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized offers.

Smart direct mail marketers personalize their mailings because personalization works. Personalization boosts response rates, sometimes by double digits. And it boosts orders.

Personalization works because it tells your clients that you know them and recognize their uniqueness. If I have to sales letters on my desk, one addressed to “Dear Homeowner” and the other addressed to “Dear Alan,” I know which letter will receive more of my attention.

Here are some ways to boost your response rates and orders with personalization:

1. At the very least, personalize the salutation on letters

2. Personalize the salutation on postcards and self-mailers

3. Refer to the customer’s last purchase, and name the product

4. Refer to the customer’s last purchase, and name the date of purchase

5. Mention the date that the customer’s subscription expires

6. Mention the product or service or problem that your reader mentioned in a previous transaction (web form or phone call, for example)

7. Handwrite your lift notes

8. Give readers the name and phone number of their area sales representative

A word of warning

Personalization works. But only if you do it well. If your mail merge misses one field, you might call Bob, Betty, which breaks trust, or tell Customer A about Customer B’s confidential buying history, which breaks the law. So, if you are new to direct mail
personalization, proceed cautiously.

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About the author

Alan Sharpe is a direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using direct mail and email marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.

© 2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

For more information on direct response personalization:

Please visit http://personalizationprecept.com to register to download our complementary special report entitled “The Personalization Precept” that is jam packed with personalization tips and statistics to help you improve your marketing ROI.

Book Review: Conversation Marketing

Author: Ian Lurie

Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read.

Since the book IS so short, this is a quick read for anyone looking for ideas on a different approach to marketing their goods or services. It’s to the point and delivers some good food for thought.

Overall, I’d recommend Conversation Marketing although it won’t give you a brand spanking new approach to try. There are a lot of books that touch upon this concept (Seth Godin talks a lot about it in his books) so the odds of you having read other works that deliver the same basic message are pretty good if you’re into this sort of thing.

What if the CEO was watching you?

I just returned from eating a quick meal at Q-Doba, and I’m rather disappointed in the experience during this particular visit. Usually, Q-Doba is very tasty and scratches my itch for quick Mexican as long as there isn’t a line out the door (I’ll go elsewhere), but tonight the “process” was discouraging even though there was no line at all. Here’s why:

For starters, I walked in a good 45 minutes before closing time so it’s not like the employees were going to have to stay late because of my 15 minute (tops) pit stop. Plus, the employees have to stay afterwards to clean and close up shop so they’re going to be there anyway. Initially, I was thinking “maybe I am at fault for cutting it close on the time,” but that wasn’t the case upon further review.

The guy taking my order acted as if it was a MAJOR inconvenience to slop some rice, beans and chicken on a plate. Apparently, to get “back” at me for making him work, he royally skimped on the portions (especially the chicken) to the point I left almost as hungry as when I entered. Then the guy taking the money acted as if it was an inconvenience to take my money since he was having a conversation with one of his co-workers. Sorry, but your conversation about your test in a couple of days isn’t what you’re paid to do especially when paying customers enter the building.

All of this got me to pondering, “if Q-Doba’s CEO was watching all of this take place, what would he or she think?” Chances are, the service would have been extraordinary, and the portions would have been in line with their quality standards had an executive been monitoring the process.

This brings me to the take-home message: if you’re in a line of work where you interact with the public, pretend the CEO is watching every transaction, then ask yourself if you represented yourself in a manner that would please the CEO. If not, what would you do differently?

Providing quality service isn’t an inconvenience; it is part of your job, and it shouldn’t be that difficult a task to execute.

PS–this experience won’t dissuade me from visiting Q-Doba again, but a few more similar visits will chip away at an overall good impression of their chain.

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