Who Do You Think You ARE Anyway?

In order to write a vision for your business, the first step is identifying who you really are and what is important to you.Not what you DO or have been doing, but who you ARE.You may be doing things that are really not in alignment with what is important to you in...

How to be a great audience

By Seth Godin (and what’s in it for you…)I participated in an interesting experiment today. I was lucky enough to attend career day with 75 eighth graders. Divided into five groups, I got to see a group at a time for about fifteen minutes each.Within three...

The Real Value of Strategic Planning

by Rick JohnsonI know some of you are so involved in fighting fires that you believe there isn’t time to develop a strategic plan. Some of you may consider long term planning a waste of time. Some believe long term planning is what you are going to do after lunch and...

Case Study: Brand Equity in the Insurance Industry

By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...

Branding: The Power of Word of Mouth

By Derrick Daye on HallmarkIn his book, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan indicates that people enthusiastically share information for one of four reasons: (1) bragging rights, (2) product enthusiasm, (3)...